First Book

Director

• Own the full member lifecycle—from onboarding through long-term loyalty.
• Design and implement member journeys, communication campaigns, and engagement strategies that strengthen brand affinity and Marketplace activity.
• Develop scalable systems that recognize and foster member loyalty.
• Partner with the VP of Global Strategies and internal teams to support the development and growth of First Book’s new online community.
• Lead prospecting and lead generation initiatives that expand the First Book Network.
• Design strategies that reach new audiences and leverage existing members to broaden reach.
• Collaborate with Marketing & Communications and external agencies on digital strategy for ongoing acquisition campaigns.

Director, Membership and Engagement

Marketing

• Own the full member lifecycle — from onboarding through long-term loyalty — designing journeys, segmentation strategies, and recognition systems that drive sustained engagement across the First Book Network
• Lead prospecting, lead generation, and conversion optimization initiatives that expand the Network, reduce registration friction, and deliver data-driven reporting on pipeline performance
• Design and oversee performance-oriented campaigns across paid media, email, SMS, and direct mail — defining metrics, managing budget allocation, and monitoring performance to inform organizational strategy
• Contribute a growth strategy lens to new business discussions and partnership proposals — identifying member engagement opportunities, defining success metrics, and ensuring programmatic design serves Network expansion goals.
• Oversee tracking and reporting of all member engagement strategies and campaigns.

Director, Membership and Engagement

Senior Marketing Manager, Member Engagement