First Book

Marketing

• Use creativity and marketing savvy to help get thousands of books and critical resources to kids in need!
• Build marketing plans and create corresponding digital marketing assets, such as social media creative and email communications.
• Support Program Design & Resource Creation by creating communication campaigns.
• Identify success metrics that ensure funded campaigns accomplish both organizational and partner goals.
• Work alongside brand, corporate and non-profit partnership managers to guide programs from ideation through to impact reporting.
• Drive successful marketing by designing content and campaign elements/assets for multi-channel campaigns.
• Develop and execute communication plans to promote new resources and initiatives through various channels.
• Monitor campaign performance metrics, implementing adjustments accordingly, and create reports for stakeholders.

Marketing Manager

Manager

• Maintain partner retention in alignment with organizational benchmarks and identify qualified expansion opportunities each quarter, documented in CRM and internal reporting systems.
• Lead assigned partnership campaigns and initiatives, ensuring delivery on schedule, within approved budgets, and in accordance with documented scopes of work and cross‑functional timelines.
• Demonstrate increasing ownership of larger and more complex partnerships over time, reflected in expanded portfolio scope and documented leadership development progress.
• Independently manage campaign workstreams, ensuring deliverables remain on track while proactively escalating risks, blockers, and strategic opportunities to senior leadership.
• Maintain accurate and complete Salesforce records by logging into all partner interactions within 48 business hours and submitting weekly pipeline updates in accordance with established reporting cadence.
• Develop and submit data‑driven partner impact reports by required deadlines, using standardized templates and validated data sources.
• Coordinate cross‑functional deliverables in alignment with agreed timelines and service‑level agreements (SLAs), ensuring stakeholders receive required materials and updates within established turnaround standards.
• Produce quarterly analyses of philanthropic, CSR, and cause‑marketing trends, identifying relevant implications and opportunities for the partner portfolio.
• Conduct monthly reviews of partner business developments and document recommendations related to renewals, expansions, or adjustments to engagement strategies.
• Perform other duties as assigned, consistent with business needs and role scope.

Manager, Strategic Alliances

Financial Planning and Analysis

• Own the design, integrity, and ongoing improvement of Finance systems, management reporting, and planning processes.
• Establish standards, controls, and best practices for financial data, reporting structures, and workflows.
• Oversee the preparation, analysis, and interpretation of monthly, quarterly, and annual internal financial reports.
• Ensure consistency, accuracy, and usability of management reporting for senior leadership and operating teams.
• Develop dashboards and analytical tools that provide insight into performance, trends, and drivers of results.
• Serve as the Finance lead and subject matter expert for financial systems and data-related initiatives.
• Lead finance participation in organization-wide IT projects, system implementations, integrations, and upgrades.
• Partner with IT and external vendors to define requirements, test solutions, and ensure successful adoption.
• Own the annual operating budget and monthly forecast processes, including timelines, assumptions, models, and deliverables.
• Coordinate closely with Accounting to support month-end close activities, ensuring alignment between actual results, forecasts, and management reporting.

Financial Planning and Systems Manager

Digital Marketing

• Support Program Design & Resource Creation
• Multi-Channel Marketing

Digital Marketing Manager

Director

• Provide senior leadership for the strategy, stewardship, renewal, and growth of First Book’s corporate partnerships portfolio.
• Collaborate with Strategic Alliances leadership and cross-functional teams to support departmental vision, planning, staffing, professional development, and performance management.
• Lead, coach, and support a team responsible for managing complex corporate partnerships.
• Develop, present, and advance corporate partnership concepts, proposals, and pitch materials for institutional partners.
• Oversee the renewal and expansion of existing corporate partnerships.
• Guide the design, implementation, and oversight of large-scale cause-marketing and corporate-funded programs.
• Partner with internal stakeholders to develop, monitor, and refine partnership performance metrics.
• Coordinate cross-functional deliverables across departments to ensure partnership commitments are met.

Marketing Manager

Manager, Strategic Alliances

Financial Planning and Systems Manager

Digital Marketing Manager

Senior Director, Strategic Alliances