Senior Marketing Manager, Member Engagement

First Book

Senior Marketing Manager enhancing member engagement within a nonprofit focused on educational access. Designing strategies for member acquisition, retention, and multi-channel marketing.

Posted 4/17/2026full-timeWashington • District of Columbia, Washington • 🇺🇸 United StatesSenior💰 $80,000 - $90,000 per yearWebsite

Tech Stack

Tools & technologies

CloudMagento

About the role

Key responsibilities & impact

Own the full member lifecycle — from onboarding through long-term loyalty — designing journeys, segmentation strategies, and recognition systems that drive sustained engagement across the First Book Network
Lead prospecting, lead generation, and conversion optimization initiatives that expand the Network, reduce registration friction, and deliver data-driven reporting on pipeline performance
Design and oversee performance-oriented campaigns across paid media, email, SMS, and direct mail — defining metrics, managing budget allocation, and monitoring performance to inform organizational strategy
Contribute a growth strategy lens to new business discussions and partnership proposals — identifying member engagement opportunities, defining success metrics, and ensuring programmatic design serves Network expansion goals.
Oversee tracking and reporting of all member engagement strategies and campaigns.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field preferred.
Demonstrated success implementing strategies that accelerate member or customer growth and increase brand loyalty and engagement
Demonstrated success managing performance-oriented multi-channel marketing campaigns including paid media, email, Short Message Service (SMS), and direct mail
Proficiency with an email deployment platform required; experience with Salesforce Marketing Cloud or similar systems strongly preferred
Experience managing digital advertising campaigns including Meta and/or Google Ads strongly preferred
Familiarity with Google Analytics, Salesforce Nonprofit Success Pack (NPSP), and Magento or similar Customer Relationship Management (CRM) and analytics platforms preferred
Experience using Artificial Intelligence (AI)-enabled tools to enhance customer experience and optimize marketing campaigns
Experience with Hivebrite, Mighty Networks, or other online community platforms a plus
Commitment to social impact and familiarity with the education or nonprofit sector.

Benefits

Comp & perks

Medical and dental insurance coverage
Life insurance and Accidental Death and Dismemberment (AD&D) coverage
Paid vacation and sick leave
12 paid holidays annually
401(k) retirement plan with employer matching contributions
Employer-provided parking stipend (Washington, DC)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

member lifecycle managementlead generationconversion optimizationmulti-channel marketingcampaign performance trackingdata-driven reportingemail marketingdigital advertisingartificial intelligence toolssegmentation strategies

Soft Skills

strategic thinkingleadershipcommunicationcollaborationanalytical skillsproblem-solvingcreativityadaptabilityproject managementcustomer engagement