First Book

Marketing Manager

First Book

full-time

Posted on:

Location Type: Hybrid

Location: WashingtonDistrict of ColumbiaWashingtonUnited States

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Salary

💰 $57,000 - $67,000 per year

Tech Stack

About the role

  • Use creativity and marketing savvy to help get thousands of books and critical resources to kids in need!
  • Build marketing plans and create corresponding digital marketing assets, such as social media creative and email communications.
  • Support Program Design & Resource Creation by creating communication campaigns.
  • Identify success metrics that ensure funded campaigns accomplish both organizational and partner goals.
  • Work alongside brand, corporate and non-profit partnership managers to guide programs from ideation through to impact reporting.
  • Drive successful marketing by designing content and campaign elements/assets for multi-channel campaigns.
  • Develop and execute communication plans to promote new resources and initiatives through various channels.
  • Monitor campaign performance metrics, implementing adjustments accordingly, and create reports for stakeholders.

Requirements

  • A minimum of 4 years of work experience in communications or digital marketing required.
  • Experience managing performance-oriented paid social media campaigns, such as Meta and/or Google Ads required.
  • Proficiency with graphic design tools such as Photoshop or Canva required.
  • Experience with Marketing Cloud, Constant Contact, or another similar email platform preferred.
  • Experience with Word Press preferred.
  • Experience with external client/partner relationship management preferred.
Benefits
  • Eligibility for medical and dental insurance coverage, in accordance with plan terms.
  • Life Insurance and Accidental Death and Dismemberment (AD&D) coverage, subject to plan provisions.
  • Paid vacation leave, accrued in accordance with organizational policy.
  • Paid sick leave, provided in compliance with applicable federal, state, and local laws.
  • Up to twelve (12) paid holidays annually, subject to organizational schedule and business needs.
  • Eligibility to participate in the organization’s 401(k) retirement plan, including employer matching contributions, in accordance with plan documents.
  • Eligibility for an employer-provided parking stipend, subject to program guidelines and business needs.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign managementperformance metricsgraphic designcontent creationcommunication planssocial media marketingemail marketingreportingresource creation
Soft Skills
creativitymarketing savvycollaborationcommunicationrelationship managementorganizational skillsstrategic thinkingadaptabilityproblem-solvinganalytical skills