Technical Head – Brand

Firecrawl

Technical Head of Brand leading Firecrawl's brand and messaging for developers. Responsible for brand positioning, content strategy, and community engagement.

Posted 6/29/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $160,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand positioning and messaging for technical audiences, with a strong focus on content creation and organic growth strategies. Proven ability to collaborate with founders and align brand initiatives with product roadmaps.

Highest-signal resume keywords

Brand PositioningContent CreationOrganic GrowthTechnical Audience EngagementCompetitive Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingContent Calendar ManagementMessaging DevelopmentSocial Media ManagementSEO Strategy

Soft Skills

CollaborationCommunicationStrategic Thinking

Tools & Technologies

Twitter/XLinkedIn

Industry Keywords

Developer-Facing ProductsTechnical AudienceGTM PrioritiesLLMs as Distribution Channel

About the role

Key responsibilities & impact

Own Firecrawl's brand positioning end-to-end
Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
Grow and manage our presence on Twitter/X and LinkedIn
Run competitive analysis and translate it into messaging that differentiates us clearly
Partner directly with founders and product to align brand with roadmap and GTM priorities
Shape the content calendar and own the cadence of what goes out across every channel
Think about discoverability beyond SEO

Requirements

What you’ll need

4+ years owning brand at a developer-facing or technical product company
Someone who understands how developers think
A writer first
Proven organic growth
Comfortable working directly with founders
Thinks about LLMs as a distribution channel

Benefits

Comp & perks

Salary that makes sense — $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure
Own a piece — Up to 0.1% equity in what you're helping build
Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave — 12 weeks fully paid, for moms and dads
Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
Team offsites — A change of scenery, minus the trust falls
Sabbatical — 3 paid months off after 4 years, do something fun and new
Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth — Talk to a doctor from your couch
401(k) plan — Retirement might be a ways off, but future-you will thank you
Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance — Because fur babies are family too
SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation — A loaner electric bike to get you around the city, on us