Off-Page SEO Specialist

Firecrawl

Off-Page SEO Specialist managing link building and digital PR for Firecrawl. Overseeing SEO strategy and tracking citations to boost brand visibility.

Posted 5/26/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Own off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and the relationships that produce durable authority over time.
Own GEO: get Firecrawl cited as the answer when developers ask LLMs how to scrape the web, get LLM-ready data, or build agent infrastructure. Track citations, understand what content gets pulled, and ship a strategy that compounds.
Build a backlink acquisition system, not a one-off campaign. Target lists, outreach sequences, response tracking, and the measurement to know what's actually moving DR and referral traffic.
Run digital PR: pitch Firecrawl into the publications, newsletters, podcasts, and roundups developers actually read.
Partner with the content team on linkable assets: original research, benchmarks, technical deep-dives, and the pieces that earn citations on their own.
Monitor brand mentions, unlinked mentions, and competitor citations. Convert what you can. Learn from what you can't.
Report on what's working weekly: domains acquired, citation share inside LLMs, referral traffic, share of voice on target queries.

Requirements

What you’ll need

5+ years in SEO with significant off-page ownership at a technical or developer-facing product
US Citizenship/Visa required
A real operator in off-page SEO. You've personally built backlinks at scale, run digital PR campaigns, and have the receipts: domains acquired, DR lift, referral traffic that came from your work.
Serious depth in GEO. You've already been doing this — tracking LLM citations, reverse-engineering what content gets pulled into AI Overviews and chat responses, and shipping a strategy that gets a brand cited.
Experience with technical or developer audiences.
Strong outreach instincts. You write pitches that get opened and replied to. You don't blast templates.
Comfortable working solo. You'll own this function. No agency safety net, no team of outreach specialists under you.
Data-literate. You can pull and analyze backlink data in Ahrefs, track citation share across LLMs, and tie off-page work back to signup or activation metrics where possible.
Backgrounds that often do well: senior off-page SEOs at developer tool or PLG SaaS companies, digital PR leads who moved in-house, link builders who got serious about GEO before everyone else did.

Benefits

Comp & perks

Salary that makes sense — $140,000–$180,000/year (SF, U.S.-based), based on impact, not tenure
Own a piece — Up to 0.05% equity in what you're helping build
Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave — 12 weeks fully paid, for moms and dads
Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
Team offsites — A change of scenery, minus the trust falls
Sabbatical — 3 paid months off after 4 years, do something fun and new
Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth — Talk to a doctor from your couch
401(k) plan — Retirement might be a ways off, but future-you will thank you
Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance — Because fur babies are family too
SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation — A loaner electric bike to get you around the city, on us

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

off-page SEOlink buildingdigital PRbacklink acquisitionGEO strategydata analysiscontent trackingoutreachcitation trackingreferral traffic measurement

Soft Skills

strong outreach instinctsindependent workcommunicationrelationship buildingstrategic thinkingdata literacy