Product Marketing Manager
Firecrawl
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $160,000 per year
Job Level
Mid-LevelSenior
About the role
- Own and coordinate product launches and Launch Weeks, managing multiple stakeholders, shifting timelines, and competing priorities across Product, Engineering, DevRel, and external partners
- Build GTM playbooks and messaging frameworks that work across different audiences—from indie hackers to enterprise teams
- Write technical content that serves developers' actual needs: launch assets, blog posts, documentation, and developer education materials
- Manage the monthly newsletter and collect product updates from teams across the company
- Use AI tools and LLMs to automate routine tasks, conduct market research, and analyze competitive positioning
- Write code utilities to track campaign performance, market trends, and developer sentiment
- Create partner onboarding workflows and coordinate joint marketing efforts across organizations with different planning cycles
- Build content and campaign systems that maintain quality during high-demand periods
- Conduct market research that provides actionable insights for product and marketing strategy
- Maintain brand consistency across multiple channels and partner collaborations
Requirements
- 3+ years in product marketing, preferably at a developer-focused or B2B SaaS company (Seed–Series B experience a plus)
- You can write—both technically and persuasively—for a developer audience
- You're comfortable building systems from scratch and iterating fast
- You've coordinated cross-functional launches with multiple stakeholders and tight timelines
- You have a high-agency mindset: you see what needs doing and start knocking things down
- Bonus: You've written code (even simple scripts) and can navigate technical conversations
Benefits
- Up to 0.15% equity
- Unlimited PTO (minimum 3 weeks encouraged)
- 12 weeks paid parental leave
- $100/month wellness stipend
- Full medical, dental, and vision (100% for employees, 50% for dependents)
- 401(k), FSAs, and commuter benefits
- 3-month paid sabbatical after 4 years
- Team offsites and SF HQ perks for local folks
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingtechnical writingcode utilitiesmarket researchcampaign performance trackingdeveloper education materialsGTM playbooksmessaging frameworksonboarding workflowscontent systems
Soft skills
stakeholder managementcross-functional coordinationhigh-agency mindsetpersuasive writingsystem buildingiterative developmenttime managementcommunicationcollaborationproblem-solving