Fire Hose Games

Marketing Director

Fire Hose Games

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

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Job Level

Lead

About the role

  • Design and lead marketing strategy and direct the execution of all go to market activities to drive player and creator awareness, traffic, installs, retention, and revenues.
  • Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy.
  • Execute marketing campaigns across all channels, leveraging audience and network aggregation with key target audiences.
  • Oversee the creation and deployment of grassroots marketing and community management programs aimed at increased engagement
  • Drive adoption, engagement, and revenues with an efficient and effective marketing budget.
  • Manage PR and Communications with the media and the Fire Hose Games community to develop and solidify corporate and product positioning
  • Create and direct market, competitive, and user research.
  • Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization and regularly iterate to maximize performance
  • Advocate for the player community in high level design discussions and planning meetings

Requirements

  • 5+ years in a hands-on, Marketing Leadership role
  • A proven track record marketing video games, from development, through launch and beyond.
  • A passion for and deep knowledge of video games (specifically Indie) and the industry as a whole
  • Demonstrated success managing a marketing budget across multiple channels to drive efficient and sustained user and revenue growth
  • An excellent brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth.
  • Successfully managed campaigns using grassroots, guerrilla, and viral marketing as well as community management
  • A strong background in social media marketing across all relevant platforms
  • Experience working with influencers. Engaging, negotiating and managing.
  • Experience serving as a liaison. Bridging Marketing efforts with internal efforts, utilizing feedback and analysis towards meaningful development insights.
  • Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
  • Demonstrated effective leadership including ability to build and foster successful teams that scale
Benefits
  • health care
  • dental
  • take-what-you-need vacation/sick time
  • 401(k) with matching
  • Parental leave
  • flexible work hours
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyproduct marketingbrandingmessaging strategymarketing campaignsuser researchperformance analysisbudget managementcommunity managementsocial media marketing
Soft Skills
leadershipstorytellingcommunicationteam buildingnegotiationengagementadvocacycollaborationcreativityanalytical thinking