VP of Brand, GTM

FintechOS

VP of Brand & GTM Marketing driving brand strategy and integrated initiatives at a global level in Tech. A pivotal leadership role critical for growth and market presence.

Posted 5/5/2026contractBucharest • 🇷🇴 RomaniaLeadWebsite

About the role

Key responsibilities & impact

Lead the development and execution of global brand strategy and integrated go-to-market initiatives
Ensure consistent brand identity, voice, and storytelling across all touchpoints
Own GTM strategy for product launches, new markets, and key initiatives
Optimize the customer journey—from awareness through conversion and retention
Oversee multi-channel demand generation efforts (digital, content, events, partnerships)
Foster strong collaboration across Marketing, Product, Sales, HR, and Leadership teams
Define and track brand health, campaign effectiveness, and GTM impact.

Requirements

What you’ll need

12–15+ years of experience in brand, marketing, or GTM leadership roles
At least 5+ years in an executive-level position
Proven track record of scaling brand strategy and GTM execution in high-growth or tech-driven environments
Strong experience with product marketing, demand generation, and integrated campaigns
Deep understanding of the intersection between brand, customer experience, and talent brand
Demonstrated ability to lead and inspire cross-functional, global teams
Strong analytical mindset with a data-driven approach to decision-making
Excellent storytelling, communication, and stakeholder management skills.

Benefits

Comp & perks

Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategygo-to-market (GTM) strategydemand generationproduct marketingcampaign effectivenesscustomer journey optimizationmulti-channel marketingdata-driven decision-makingstorytellingintegrated campaigns

Soft Skills

leadershipcollaborationanalytical mindsetcommunicationstakeholder managementinspirationcross-functional team leadershipstrategic thinkingcreativityproblem-solving