fino

Performance Marketer

fino

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and execute inbound marketing campaigns to generate MQLs (e.g., Google Ads, LinkedIn, etc.) for defined target groups within the financial services industry
  • Continuously analyze KPIs and customer journeys and derive data-driven optimization and testing measures
  • Contribute to the technical implementation of inbound-optimized websites and landing pages and develop campaign concepts aligned with brand positioning
  • Own budget planning, negotiation and controlling as well as regular reporting on campaign performance with clear recommendations for action
  • Coordinate internal stakeholders (Sales, Executive Management, Product Marketing/Brand, Design) and be responsible for selecting, briefing and operationally managing the external performance marketing agency
  • Proactively engage with AI tools and current performance marketing trends; test and implement new technologies to optimize campaign setups, targeting, creatives, automation and reporting
  • Handover MQLs with relevant contextual information for optimal sales outreach

Requirements

  • Relevant professional experience in performance marketing, ideally in a B2B SaaS or fintech environment, plus familiarity with regulatory requirements in the financial sector (e.g., GDPR, compliance topics)
  • Proven success in lead generation via paid channels (LinkedIn Ads, Google Ads)
  • Experience managing external vendors/agencies with clear expectations regarding output and quality
  • Analytical mindset and data-driven working style
  • Strong communication skills, creativity and ability to present ideas clearly
  • Enthusiasm for using modern AI tools and ideally experience integrating such applications effectively into processes
Benefits
  • Flexible working: Remote-first with hybrid options, flexible working hours, modern equipment, workation
  • Autonomy and scope to shape your role: high personal responsibility, open communication, flat hierarchies and a motivated, collegial team
  • Modern tech & innovation: modern tech stack, AI-focused culture and freedom to contribute and implement your own ideas
  • Attractive additional benefits: annual bonus, regular salary increases, gifts for anniversaries and milestone birthdays, corporate benefits, discounted mobile plans, pension contributions & employer-subsidized savings (VWL), days off on Christmas Eve and New Year's Eve
  • Health & mobility: job ticket, bike leasing, discounted fitness & wellness offers in your city
  • Team & office life: summer & Christmas parties, regular team meetups, office in Kassel with dog-friendly workspaces
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
inbound marketinglead generationGoogle AdsLinkedIn Adsdata analysiscampaign optimizationbudget planningperformance marketingA/B testingwebsite optimization
Soft Skills
analytical mindsetstrong communicationcreativitypresentation skillsstakeholder coordinationnegotiationproblem-solvingteam collaborationadaptabilityproactive engagement