Own and drive end-to-end go-to-market strategy and product launches, using launches as a core lever for brand growth and pipeline generation
Partner deeply with Product and Engineering to translate roadmap into clear, actionable GTM plans and ensure early-stage readiness
Lead structured, high-quality launch execution with strong cross-functional alignment, clear timelines, and accountability across all workstreams
Translate complex technical capabilities (APIs, signals, device intelligence) into clear, accurate, and compelling narratives for both technical and business audiences
Ensure consistent messaging across all marketing channels, including website content, sales collateral, and thought leadership pieces
Build and scale competitive intelligence and market insight frameworks to inform strategy, positioning, and differentiation
Act as the voice of the customer, gathering insights on product usage and providing feedback to the product team
Enable sales with clear narratives and high-impact assets that support complex enterprise deal cycles

Requirements

6–10 years of product marketing experience in B2B SaaS
Proven track record of owning and executing successful product launches
Experience marketing technical products (APIs, developer tools, cybersecurity, fraud, or infrastructure)
Strong technical aptitude with the ability to quickly understand how products work
Ability to translate complex concepts into clear, compelling messaging
Excellent written and verbal communication skills
Strong content development and storytelling ability
High ownership mindset and detail oriented - proactive, self-directed, and results-driven
Comfortable operating in fast-paced, high-growth startup environments
Role requires proficiency with macOS and comfort working fully remotely using tools such as Slack, Google Workspace, and Zoom.
Nice to have:
Experience in fraud, identity, or cybersecurity
Prior startup experience

Benefits

Competitive salary
Opportunities for professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingB2B SaaSproduct launchesAPIsdeveloper toolscybersecurityfraudinfrastructurecontent developmentstorytelling

Soft Skills

communicationdetail orientedproactiveself-directedresults-drivenownership mindsetcross-functional alignmentnarrative translationcustomer insightshigh-impact asset creation