Regional Sales Director – Quebec, Newfoundland and Labrador, and the Maritimes

Financeit

Directeur régional des ventes développant les partenariats B2B de Financeit, fournisseur canadien de financement au point de vente. Croissance des ventes, prospection et accompagnement des marchands au Québec.

Posted 8/22/2026full-timeLaval • 🇨🇦 CanadaLead💰 CA$80,000 - CA$90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong relationship management and sales skills in the home improvement sector, with a focus on B2B sales and customer relationship management. Proficient in training and coaching merchants on financing options while ensuring compliance with risk management protocols.

Highest-signal resume keywords

B2B Sales ManagementConsumer Lending ExperienceCRM Tools ProficiencyFluency in French and EnglishTraining and Coaching Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct SalesCustomer Relationship ManagementData AnalysisRisk ManagementSales Reporting

Soft Skills

Interpersonal SkillsOrganizational SkillsTime Management

Tools & Technologies

Salesforce

Industry Keywords

Home ImprovementMerchant PartnershipsFinancing OptionsSaaS

About the role

Key responsibilities & impact

Develop, maintain, and manage strong relationships with merchant partners, with at least one in-person meeting per month per merchant.
Generate and close new business opportunities in the home improvement sector.
Reactivate existing underperforming accounts assigned within the territory.
Leverage in-depth product knowledge and sales guidance to drive merchant activity.
Regularly update and support partners on Financeit’s program and processes.
Teach businesses how to use the suite of tools to position financing options and present monthly payment plans.
Organize and lead regular training and coaching sessions for merchants.
Ensure compliance with approval requirements and risk management protocols.
Provide follow-up through daily and weekly sales activity reports.
Produce reports, analyze data, identify trends, and make recommendations.
Escalate process and system gaps to the appropriate management levels.
Achieve individual and team targets on a monthly basis.
Spend at least 30% of working time in the field and complete required travel.

Requirements

What you’ll need

College diploma (DEC), bachelor’s degree, or equivalent practical experience.
5+ years of practical experience in direct sales and customer relationship management.
2+ years of experience in consumer lending, SaaS, or home improvement.
Fluency in both French and English.
Demonstrated expertise in successfully managing B2B sales and service relationships is an asset.
Experience using CRM tools, ideally Salesforce.
Excellent interpersonal and organizational skills.
Ability to manage multiple priorities simultaneously and meet tight deadlines.
Must reside in Quebec, Canada.
Successful completion of background, credit, and other required checks.

Benefits

Comp & perks

An award-winning company culture within a collaborative and inclusive team.
Competitive salary and performance-based bonus.
Annual bonus target: 67%.
A commitment to workplace flexibility, with hybrid work options.
Comprehensive medical, dental, and vision coverage, plus a Lifestyle/Wellness Account.
Employer-matched RRSP contributions and a supplemental parental leave benefit program.
In-office massages, meditation sessions, and fitness classes.
Virtual events such as lunch-and-learns, company celebrations, fun team activities, and charitable initiatives.
Professional learning and development programs.