Principal User Experience Designer, Growth

Finance of America

Principal User Experience Designer improving conversion performance in digital experiences. Shaping the strategy and delivering high-impact design solutions at Finance of America.

Posted 7/11/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in UX Design and Conversion Optimization, with a strong focus on data-driven strategies to enhance user experiences and improve conversion rates. Proficient in leading cross-functional collaborations and executing scalable design frameworks to drive measurable business impact.

Highest-signal resume keywords

UX DesignConversion Rate OptimizationA/B TestingBehavioral AnalyticsFigma

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User Experience PrinciplesInteraction DesignExperimentation ProgramsData AnalysisDesign Frameworks

Soft Skills

CommunicationStorytellingPresentation SkillsInfluencing Stakeholders

Tools & Technologies

FigmaAI Tools

Certifications & Qualifications

Bachelor's Degree in DesignHuman-Computer InteractionPsychology

Industry Keywords

Customer JourneyUser Engagement MetricsDesign SystemsLead FormsMid-Funnel User Experiences

About the role

Key responsibilities & impact

Defines and drives the conversion optimization strategy across digital entry points and customer journeys.
Identifies and prioritizes opportunities to improve user flows, reduce friction, and increase activation and conversion rates.
Translates business objectives and user insights into a clear, data-driven roadmap of experience improvements.
Leads the design and evolution of landing pages, lead forms, and mid-funnel user experiences.
Establishes and executes a scalable experimentation and testing strategy to validate hypotheses and improve performance.
Partners with analytics teams to define success metrics, interpret behavioral data, and measure impact of design changes.
Applies advanced interaction design, user experience principles, and persuasive design techniques to deliver high-impact solutions.
Collaborates with Product, Marketing, and Engineering to align on experience strategy and influence decision-making without direct authority.
Develops and scales reusable design frameworks, patterns, and components to improve consistency and efficiency.
Contributes to and evolves the enterprise design system to support scalable and high-performing experiences.
Identifies gaps and opportunities across the broader end-to-end customer journey and recommends strategic improvements.
Communicates design concepts, strategies, and results effectively to stakeholders and leadership.

Requirements

What you’ll need

Minimum of 10 years of experience in UX design, product design, or growth design.
Demonstrated success improving conversion rates, funnel performance, or user engagement metrics.
Experience designing and executing experimentation programs, including A/B and multivariate testing.
Strong ability to analyze and interpret behavioral analytics and user data to inform design decisions.
Advanced proficiency in interaction design, user experience principles, and systems thinking.
Ability to influence cross-functional stakeholders and drive alignment without direct authority.
Strong portfolio demonstrating measurable business impact and user-centered design solutions.
Proficiency with design tools such as Figma and other modern UX platforms.
Experience incorporating AI tools into design workflows preferred.
Excellent communication, storytelling, and presentation skills.
Bachelor's Degree or comparable qualifications in Design, Human-Computer Interaction, Psychology, or related field.

Benefits

Comp & perks

Professional development opportunities