VP, Digital

Finance of America

Define and execute the organization’s digital strategy to drive customer acquisition, engagement, and conversion. Oversee digital platform performance and customer experience across all touchpoints.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Responsible for defining and executing the organization’s digital strategy to drive customer acquisition, engagement, and conversion across all digital touchpoints.
Serves as the business owner for the company’s digital platforms and is accountable for performance, customer experience, and economic outcomes.
Partners cross-functionally with Marketing, Product, Engineering, and Sales to deliver a seamless, data-driven customer journey from initial education through application and funding.
Defines and owns the end-to-end digital customer journey across awareness, education, consideration, conversion, funding, and retention.
Owns digital platform performance with accountability for key metrics across engagement, application initiation, conversion, and overall funnel optimization.
Leads cross-functional alignment with Marketing, Product, Engineering, Sales, and Operations to ensure digital strategies effectively balance business priorities and deliver measurable results.
Leverages customer insights, behavioral data, and market research to identify opportunities, inform strategy, and prioritize enhancements.
Establishes and scales a comprehensive experimentation and optimization framework, including A/B testing, user experience improvements, and content optimization.
Develops and maintains performance dashboards and reporting to monitor results, inform decisions, and drive ongoing iteration based on data and user feedback.
Leads the strategy and execution of digital experience transformation initiatives, including full website redesigns.
Defines customer-centric site architecture, user flows, and content strategies that support discovery, education, and conversion across key audience segments.
Partners with Product and Engineering to design and implement scalable digital, marketing technology, and data infrastructure that supports long-term growth and innovation.
Establishes a foundation for personalization and advanced customer engagement strategies, including segmentation, lifecycle marketing, and AI-driven capabilities.
Enhances lead nurturing and lifecycle strategies across digital and assisted channels.
Oversees site merchandising strategy and execution, including ownership of the digital merchandising calendar.
Builds and fosters a high-performing team, setting clear goals and driving accountability.

Requirements

What you’ll need

Minimum 12 years of progressive experience in digital strategy, digital marketing, product, or omnichannel leadership roles.
Demonstrated experience leading large-scale digital transformation initiatives and platform redesigns.
Proven ability to drive measurable improvements in digital performance metrics and customer experience.
Strong understanding of digital ecosystems, including web, mobile, analytics, and marketing technology platforms.
Experience building and leading high-performing teams in a fast-paced, cross-functional environment.
Expertise in data-driven decision-making, experimentation methodologies, and performance optimization.
Ability to operate strategically and tactically, balancing long-term vision with executional excellence.
Strong leadership, communication, and stakeholder management skills.
Bachelor's Degree in Business Administration, Marketing, Digital Media, Technology, or related field.
Preferred Master of Business Administration (MBA).

Benefits

Comp & perks

health insurance
dental
vision
life insurance
paid time-off benefits
flexible spending account
401(k) with employer match
ESPP

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital strategydigital marketingcustomer experienceA/B testinguser experience improvementsperformance optimizationdata-driven decision-makingsegmentationlifecycle marketingdigital transformation

Soft Skills

leadershipcommunicationstakeholder managementcross-functional collaborationteam buildingstrategic thinkingtactical executiongoal settingaccountabilitycustomer-centric approach

Certifications

Bachelor's Degree in Business AdministrationBachelor's Degree in MarketingBachelor's Degree in Digital MediaBachelor's Degree in TechnologyMaster of Business Administration (MBA)