Director, Paid Media
Finance of America
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $110,000 - $160,000 per year
Job Level
About the role
- Responsible for strategic leadership, execution, and optimization of all paid media initiatives to drive customer acquisition, lead generation, and revenue growth
- Oversees campaign performance across Meta, YouTube, programmatic display, and Connected TV (CTV)
- Manages media planning, budget allocation, performance analytics, and creative collaboration to ensure every campaign delivers measurable value
- Develops and executes paid media strategies that align with business acquisition and revenue goals
- Leads, manages, and mentors the paid media team, ensuring alignment with growth, testing, and ROI objectives
- Drives structured testing and optimization processes across platforms, including creative testing, bidding strategies, audience targeting, and placements
- Partners with creative teams to scale the volume and performance of ad creative
- Owns budget allocation, pacing, and forecasting across all paid media channels
- Collaborates cross-functionally with CRM, Marketing Operations, and Compliance to ensure full-funnel campaign alignment and regulatory adherence
- Evaluates campaign performance across channels and develops data-informed recommendations
Requirements
- MBA or Master's Degree
- Minimum 8 years of progressive experience in paid media
- At least 3 years in a senior leadership role
- Recent experience managing large-scale campaigns across Meta, YouTube, programmatic display, and/or CTV
- Strong analytical skills with fluency in paid media KPIs and reporting platforms (e.g., Meta Ads Manager, Looker)
- Demonstrated success optimizing campaigns for CPL, ROAS, and other key performance metrics
- Experience leading creative briefing processes and working closely with creative teams to optimize ad content
- Ability to manage complex budgets across channels and prioritize investments based on strategic goals
- Excellent collaboration skills; able to partner effectively with CRM, compliance, operations, and executive stakeholders
- Experience in highly regulated industries such as financial services or mortgage preferred.
Benefits
- health insurance
- dental
- vision
- life insurance
- paid time-off benefits
- flexible spending account
- 401(k) with employer match
- ESPP
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media strategiescampaign performance analyticsbudget allocationaudience targetingcreative testingbidding strategiesCPL optimizationROAS optimizationlead generationcustomer acquisition
Soft Skills
strategic leadershipmentoringcollaborationanalytical skillscreative collaborationcross-functional partnershipcommunicationorganizational skillsteam managementprioritization
Certifications
MBAMaster's Degree