Finance of America

Manager, Paid Search

Finance of America

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $113,700 - $135,000 per year

About the role

  • Responsible for the execution, management, and strategic growth of paid search efforts across Google Ads and Microsoft Ads platforms
  • Works closely with other channel managers to coordinate integrated marketing strategies
  • Identifies trends, tests new strategies, and brings forward innovative ideas to improve performance and scale acquisition volume
  • Executes and optimizes campaigns across Google Ads and Microsoft Ads with a focus on lead generation and ROI
  • Builds and manages channel-specific roadmaps that align with business goals and seasonal strategies
  • Monitors campaign pacing daily/weekly to ensure alignment with monthly volume and budget targets
  • Collaborates closely with analytics teams to build dashboards, review attribution models, and develop reporting for key stakeholders
  • Partners with web developers and product managers to implement tracking, tagging, and landing page optimizations
  • Contributes to integrated campaign planning by working in close coordination with other digital channel managers
  • Conducts regular competitive research, keyword mining, and search query analysis to identify growth opportunities
  • Designs and runs structured A/B tests on copy, match types, bidding strategies, and landing pages
  • Leverages pivot tables and other Excel tools to manipulate data sets, uncover insights, and make informed optimizations
  • Stays current on search engine updates, policy changes, and emerging technologies relevant to paid search strategy

Requirements

  • Minimum 5 years of direct experience managing Google Ads and Microsoft Ads campaigns
  • Minimum 3 years of experience in supervising a team
  • Strong foundation in performance marketing with a proven record of hitting CPL, ROAS, and lead volume targets
  • Advanced skills in Excel, including pivot tables, v-lookups, and performance modeling
  • Experience working closely with analytics and product/web development teams
  • Ability to roadmap channel strategy and translate performance trends into actionable steps
  • Experience with A/B testing frameworks and campaign experimentation
  • Strong attention to detail and a self-motivated, results-driven attitude
  • Excellent communication and cross-functional collaboration skills
  • Experience in financial services, mortgage, or other regulated industries preferred.
Benefits
  • health insurance
  • dental
  • vision
  • life insurance
  • paid time-off benefits
  • flexible spending account
  • 401(k) with employer match
  • ESPP
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMicrosoft Adsperformance marketingA/B testingExcelCPLROASlead generationkeyword miningdata analysis
Soft Skills
attention to detailself-motivatedresults-drivencommunicationcross-functional collaborationstrategic thinkingteam supervisioninnovationproblem-solvingtrend analysis