Finance of America

SVP, Brand Strategy

Finance of America

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $250,000 - $350,000 per year

Job Level

Lead

About the role

  • Define and lead Finance of America’s long-term brand strategy, positioning, and messaging framework
  • Act as a strategic adviser to the executive leadership team
  • Ensure the brand strategy improves performance efficiency across the entire marketing funnel
  • Plan, oversee and monitor brand advertising campaigns
  • Analyze competitor positioning to develop and implement strategies that help Finance of America win greater market share
  • Oversee creative excellence across the entire marketing funnel
  • Establish and govern enterprise-wide brand and messaging standards that meet regulatory requirements
  • Build and lead a senior team across brand, creative, communications, and PR

Requirements

  • 15+ years of senior leadership experience in brand and corporate marketing
  • Prior SVP-level or equivalent leadership in financial services or other highly regulated industries will be a strong plus
  • Strategic thinker with the ability to operate at altitude and in detail
  • Track record of instilling data-driven decision making across teams
  • Experience with vendor RFP and selection process, contract negotiation and management
  • Proven partnership with C-suite, legal, compliance and cross-functional teams
  • Bachelor’s Degree
Benefits
  • health, dental, vision, life insurance
  • paid time-off benefits
  • flexible spending account
  • 401(k) with employer match
  • ESPP
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills
strategic thinkerdata-driven decision makingleadershipcommunicationcollaboration