VP of Business Development – Marketing
Finalis
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $180,000 - $260,000 per year
Job Level
Lead
About the role
- Transform our member advantages from a discount list into a strategic partner program—tier partners, define value exchange, create co-marketing plays
- Own and grow the referral engine: formalize tracking, set SLAs with partners, build accountability for partner-influenced pipeline
- Negotiate and execute strategic partnerships with integration providers, capital partners, service providers, and industry bodies
- Design our event strategy: which conferences we sponsor vs. speak at vs. host, with clear ROI
- Be the face of Finalis in NYC private capital markets—conferences, roundtables, relationship building
- Define messaging and positioning for our customer segments as we shift from generalist to segment-specific GTM
- Partner with Product to translate member needs into roadmap priorities and go-to-market strategies
- Create sales enablement that helps reps articulate differentiated value by segment
- Own competitive positioning and differentiation in a crowded broker-dealer market
- Set growth strategy and provide hands-on guidance to a team of 2-3 marketers
- Balance inbound and outbound motions—shift toward account-based strategies while maintaining current lead generation
- Drive accountability to pipeline and revenue metrics, tie marketing performance to business outcomes
- Build content systems that leverage external voices (partners, customers, industry experts)
- Own brand, demand generation, content, and events with clear attribution to revenue
Requirements
- 5-10+ years in business development, partnerships, or GTM roles where you built revenue-driving partner programs (not just signed deals—made them work)
- Hands-on marketing experience—you've owned demand generation, product marketing, or growth marketing functions. You can review campaign performance, refine messaging, and guide strategy with credibility
- Direct exposure to capital markets, fintech, investment banking, wealth management, or financial services.
- NYC area-based with appetite to be in-market for events, partner meetings, and relationship building
- Comfortable being public-facing—speaking at events, hosting roundtables, building your personal brand alongside the company brand
- Operator mentality—you've built things from scratch, can move from strategy to execution, and don't need perfect process to get started
- Experience at a marketplace, platform, or network effects business (Preferred)
- Prior work at a broker-dealer, RIA, family office, PE/VC fund, or investment bank (Preferred)
- Track record in partner-led or ecosystem-led growth models (Preferred)
- Experience building and managing referral or affiliate programs at scale (Preferred)
Benefits
- 100% Remote work (Work from wherever you want!)
- Competitive USD salary
- Generous Paid time-off (Vacation Time!)
- Additional 17 Flex Days (to use in national holidays or personal matters)
- People Team Partner (to target your roadblocks and customize an action plan for your career path)
- Buddy Program
- Virtual After-Office Activities
- Diverse Culture & Inclusive Environment
- Benefits Package [if applicable]
- Paid Family Leave [if applicable]
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
business developmentpartnershipsgo-to-market strategydemand generationproduct marketinggrowth marketingcampaign performance analysiscontent systems developmentaccount-based strategiespipeline management
Soft skills
relationship buildingpublic speakingpersonal brandingstrategic thinkingexecutionteam leadershipnegotiationaccountabilitycommunicationadaptability