Product Marketing

• Own the full product lifecycle – from concept and requirements through to launch, maturity, and end-of-life.
• Developing, maintaining, and refining product literature, with full ownership of datasheets to ensure accuracy, clarity, and alignment with product capabilities.
• Work with the CTO and Head of Marketing to develop & maintain product/technology roadmaps that reflect market trends, customer feedback and strategic goals.
• Work closely with Engineering, Commercial (Business Development and Marketing), and Operations to define and prioritise product requirements, translating market and customer insights into a clear and cohesive set of specifications.
• Support new product introduction (NPI) and ensure clear product definition and positioning.
• Conduct competitor and market analysis to inform strategic decision-making
• Prepare business cases, pricing strategies and go-to-market plans.
• Working with Biz Dev to serve as the voice of the customer internally, ensuring products meet real-world application needs.
• Support customer engagement, proposal development and bid activity with technical insight.
• Track and report on product performance, identifying opportunities for enhancement or optimisation.
• Provide product familiarisation for the business development team and deliver customer training as required.

Product Marketing Manager

Director, Product Marketing – Technology Partners