Customer Marketing Manager

Filevine

Customer Marketing Manager at Filevine transforming legal professionals into advocates. Architecting customer reference programs and lifecycle motions to drive revenue growth.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $105,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer marketing and advocacy, with a strong focus on storytelling and content creation to enhance customer engagement and adoption. Proficient in managing cross-functional projects and executing effective marketing campaigns within B2B SaaS environments.

Highest-signal resume keywords

Customer Marketing ExperienceCompelling StorytellingCross-Functional ExecutionProgram ManagementHubSpot Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AdvocacyCase Study DevelopmentEmail Campaign ExecutionContent CreationMarketing Automation

Soft Skills

Customer CuriosityCollaborationCommunication

Tools & Technologies

HubSpotMarketing Automation Platforms

Industry Keywords

B2B SaaSLegal-TechAI-TechCustomer Lifecycle Marketing

About the role

Key responsibilities & impact

Build the Bench: Scale a world-class customer reference program that turns Filevine’s power users and AI adopters into vocal advocates, reference calls, and case study stars.
Sourcing and Creation: Personally interview customers to write compelling, ROI-driven case studies, video scripts, and user testimonials highlighting the power of LOIS and our core platform.
Upsell opportunities within GTM: Collaborate with events, webinar, and product teams to promote product launches or events to Filevine’s customer base.
Customer Adoption Campaigns: Design and execute engagement campaigns (newsletters, user groups, webinars) aimed at increasing platform adoption, feature utilization, and overall customer lifetime value (LTV).
User Content Creation: Develop customer-facing collateral, adoption toolkits, and release communications that simplify complex legal-tech workflows for existing users.

Requirements

What you’ll need

7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS (legal-tech or AI-tech experience is a significant plus).
Obsessive Customer Curiosity: You love listening to customer calls, understanding user friction points, and finding the human-interest angles behind data-driven workflows.
Exceptional Storytelling: A proven track record as a strong writer who has personally drafted compelling case studies, customer newsletters, and promotional content.
Cross-Functional Execution: Demonstrated ability to coordinate project workflows across Customer Success, Account Management, and traditional Marketing teams.
Program Management: You have managed customer programs for advisory boards, surprise & delight, or industry events.
Demonstrated experience executing multi-stage email campaigns and customer journeys within HubSpot or similar marketing automation platforms.
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Benefits

Comp & perks

Medical, Dental, & Vision Insurance (for full-time employees)
Competitive & Fair Pay
Maternity & paternity leave (for full-time employees)
Short & long-term disability
Opportunity to learn from a dedicated leadership team
Top-of-the-line company swag