Figure

Head of Crypto Partner, Field Marketing

Figure

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $148,000 - $170,000 per year

Job Level

Lead

About the role

  • Develop and execute co-marketing strategies with DeFi protocols and institutional partners to drive product adoption and volume
  • Design partnership programs that create shared value and support user acquisition across retail and institutional segments
  • Manage joint go-to-market campaigns and create partnership collateral, case studies, and reporting
  • Identify and qualify 5+ partnership MQLs per quarter across the crypto landscape
  • Build measurement frameworks to track partnership impact on volume, acquisition, and brand awareness
  • Lead strategy and execution for major crypto conferences and developer events, including logistics and sponsorships
  • Secure 4–5 quarterly speaking placements for Figure executives across top-tier conferences and podcasts
  • Define narrative, positioning, and programming for the RWA Consortium, a Figure led initiative to expand adoption of RWAs.
  • Track event ROI including pipeline generation, developer adoption, community growth, and brand impact
  • Collaborate cross-functionally with BD, product, marketing, and executive stakeholders to align strategies

Requirements

  • 5+ years in partnership marketing, ideally in crypto/DeFi or fintech
  • Proven success managing B2B partnerships and co-marketing programs
  • Experience engaging crypto communities and navigating DeFi ecosystems
  • Strong event management background across major conferences and developer events
  • Demonstrated ability to coordinate across multiple entities and stakeholders
  • Data-driven approach to partnership and event performance measurement
  • Excellent project management, communication, and cross-functional collaboration skills
  • Preferred experience including relationships within DeFi protocols or exchanges, launching or scaling DeFi products, financial services or capital markets background, understanding of Solana and multi-chain ecosystems, experience with contractor teams, and familiarity with building stronger partner cohorts.
Benefits
  • Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
  • Company HSA, FSA, Dependent Care, 401k, and commuter benefits
  • Employer-funded life and disability insurance coverage
  • 11 Observed Holidays & PTO plan
  • Up to 12 weeks paid family leave
  • Continuing education reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
partnership marketingco-marketing programsevent managementdata-driven measurementproject managementcrypto ecosystemsDeFi protocolsfinancial servicescapital marketsmulti-chain ecosystems
Soft skills
communicationcross-functional collaborationstakeholder coordinationstrategic thinkingrelationship buildinglogistics managementnarrative developmentteam leadershipproblem-solvingadaptability