Figma

Marketing Operations Manager, Campaigns

Figma

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California, New York • 🇺🇸 United States

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Salary

💰 $102,000 - $238,000 per year

Job Level

Mid-LevelSenior

Tech Stack

SQLTableau

About the role

  • Oversee campaign operations across Events, Webinars, Conferences, Gated Content, Paid Marketing and more
  • Ensure leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs
  • Ensure follow-up by Sales is timely and aligned with engagement expectations
  • Partner with Marketing and Sales to build, refine, and scale automated & personalized Outreach sequences
  • Own the evolution of the predictive lead scoring model to hand off highest intent leads to Sales
  • Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations
  • Work closely with Demand Gen, Field Marketing, Paid Marketing, Product Marketing, and Sales and share insights that inform strategy and drive continuous improvement

Requirements

  • 4+ years of experience within marketing operations within a B2B software company
  • Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity
  • Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution
  • Analytical thinking with the ability to turn data into actionable insights and recommendations
  • A bias for action and comfort working in a fast-paced, evolving environment
  • Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL (nice to have)
  • Experience using AI tools like Clay to streamline campaign creation, enhance personalization, and improve performance (nice to have)
  • Candidates must keep cameras on during video interviews and attend in-person onboarding
  • Role can be held from one of Figma's US hubs (San Francisco or New York) or remotely in the United States
Benefits
  • Figma offers equity to employees
  • Health, dental & vision
  • Retirement with company contribution
  • Parental leave & reproductive or family planning support
  • Mental health & wellness benefits
  • Generous PTO
  • Company recharge days
  • A learning & development stipend
  • A work from home stipend
  • Cell phone reimbursement
  • Sales incentive pay for most sales roles
  • Annual bonus plan for eligible non-sales roles

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing operationslead lifecyclefunnel metricscampaign attributionSQLdata analysispredictive lead scoringautomated outreachpersonalizationanalytics
Soft skills
analytical thinkingbias for actionadaptabilitycommunicationcollaborationproblem-solvingtime managementattention to detailstrategic thinkingcontinuous improvement
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