Oversee campaign operations across Events, Webinars, Conferences, Gated Content, Paid Marketing and more
Ensure leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs
Ensure follow-up by Sales is timely and aligned with engagement expectations
Partner with Marketing and Sales to build, refine, and scale automated & personalized Outreach sequences
Own the evolution of the predictive lead scoring model to hand off highest intent leads to Sales
Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations
Work closely with Demand Gen, Field Marketing, Paid Marketing, Product Marketing, and Sales and share insights that inform strategy and drive continuous improvement
Requirements
4+ years of experience within marketing operations within a B2B software company
Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity
Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution
Analytical thinking with the ability to turn data into actionable insights and recommendations
A bias for action and comfort working in a fast-paced, evolving environment
Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL (nice to have)
Experience using AI tools like Clay to streamline campaign creation, enhance personalization, and improve performance (nice to have)
Candidates must keep cameras on during video interviews and attend in-person onboarding
Role can be held from one of Figma's US hubs (San Francisco or New York) or remotely in the United States
Benefits
Figma offers equity to employees
Health, dental & vision
Retirement with company contribution
Parental leave & reproductive or family planning support
Mental health & wellness benefits
Generous PTO
Company recharge days
A learning & development stipend
A work from home stipend
Cell phone reimbursement
Sales incentive pay for most sales roles
Annual bonus plan for eligible non-sales roles
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing operationslead lifecyclefunnel metricscampaign attributionSQLdata analysispredictive lead scoringautomated outreachpersonalizationanalytics
Soft skills
analytical thinkingbias for actionadaptabilitycommunicationcollaborationproblem-solvingtime managementattention to detailstrategic thinkingcontinuous improvement