Senior Marketing Manager

Fifth Third Bank

Senior Marketing Manager developing and implementing strategic marketing and advertising programs for Fifth Third Bank. Responsible for effective collaboration and managing marketing initiatives to drive business results.

Posted 6/10/2026full-timeCincinnati • Ohio • 🇺🇸 United StatesSenior💰 $96,500 - $207,500 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement strategic marketing and advertising programs for the assigned division, line of business or region
Oversee all aspects of these marketing programs
Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures
Accountable for always doing the right thing for customers and colleagues
Assist division in establishing marketing initiatives that support sales, customer experience, and/or regional goals
Ability to manage a line-item budget
Create, implement, track, and execute sales contests and customer incentives
Evaluate effectiveness of all promotion and advertising programs and recommend changes
Collaborate across the marketing division to achieve desired outcomes and drive business results
Manage multiple vendor relationships and monitor effectiveness and efficiency of these vendors
Ensure adherence to Bancorp and line of business policies/procedures by obtaining necessary approvals

Requirements

What you’ll need

Bachelor's degree in business, marketing, communications, journalism, or related field required
Advanced degree is preferred
8 or more years of job related work experience
Strong verbal and written communications skills
Excellent PC skills
Strong attention to detail
Knowledge of advertising mediums
Previous project management experience
Strong organizational skills
Previous experience managing people is preferred
Must be able to work in a team environment with the ability to interact well in a positive manner
Work requires the ability to multi-task and be flexible.

Benefits

Comp & perks

Comprehensive benefits
Differentiated compensation offerings

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing programsadvertising programsbudget managementsales contestscustomer incentiveseffectiveness evaluationproject managementadvertising mediums

Soft Skills

verbal communicationwritten communicationattention to detailorganizational skillsteamworkflexibilityinterpersonal skills

Certifications

Bachelor's degreeAdvanced degree