FIFA

Senior Social Media Manager

FIFA

full-time

Posted on:

Location Type: Hybrid

Location: Zurich • Switzerland

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Job Level

Senior

About the role

  • Lead and manage FIFA’s global corporate and leadership social media channels, ensuring consistent messaging, quality, and audience engagement across all platforms
  • Develop and implement creative and strategic campaigns that translate FIFA’s corporate narrative and leadership messaging into compelling social storytelling aligned with the Football Unites the World: Strategic Objectives for the Global Game (2023–2027) vision
  • Uphold governance, quality, and compliance by ensuring adherence to editorial standards, moderation protocols, content policies, and the FIFA style guide
  • Drive collaboration and alignment across FIFA departments and external partners to guarantee coherent, timely, and high‑impact social media outputs that enhance FIFA’s global reputation

Requirements

  • Bachelor’s or Master’s degree in Communications, Journalism, Marketing, Digital Media, Public Relations, or a related field
  • 10+ years of professional experience in social media, digital communications, or corporate communications
  • Proven experience managing corporate and executive social media channels for a global organisation, governing body, major brand, media company, or public institution
  • Demonstrated experience developing and executing long-term social media strategies and campaigns aligned with corporate reputation and brand objectives
  • Experience collaborating with senior leadership and translating executive messaging into engaging digital content
  • Background in international organisations, sports, media, or public affairs environments is strongly preferred
  • Deep understanding of major social platforms (e.g. LinkedIn, X, Instagram, Facebook, YouTube) and evolving platform trends
  • Strong experience with social media management, publishing, and analytics tools
  • Proven ability to translate corporate narratives, public affairs priorities, and leadership messaging into compelling social media storytelling
  • Experience managing editorial calendars, campaign planning, and multi-platform publishing workflows
  • Strong analytical mindset with the ability to interpret social data and insights to optimise content performance and audience engagement
  • Excellent editorial judgement and storytelling skills across formats including text, graphics, photography, video, and multimedia content
  • Experience overseeing content production in collaboration with editorial teams, designers, videographers, and external agencies
  • Strong copywriting and editing skills with a consistent and authoritative tone suitable for corporate and leadership communication
  • Familiarity with governance processes, editorial standards, moderation policies, and brand style guidelines
  • Strategic thinker with strong organisational and project management skills
  • Ability to work in a fast-paced, international environment and manage multiple priorities under tight deadlines
  • High level of professionalism, discretion, and sound judgement in handling sensitive communications topics
  • Strong intercultural awareness and ability to communicate with diverse global audiences
  • Excellent written and spoken English required
  • Additional languages (e.g. French, Spanish, or German) are considered an asset.
Benefits
  • Health and fitness: Regular football sessions for all abilities, plus on-site gym.
  • Home office: Up to two days of home office per week if work permits and home office allowance for all.
  • Language courses: Offered to all staff to aid personal and professional growth.
  • Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
  • Pension: Flexible pension benefits with generous employer contributions.
  • Relocation assistance: A dedicated team will be on hand to support your relocation.
  • Sustainability: We support all employees using public transport.
  • Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
  • Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementdigital communicationscorporate communicationssocial media strategiescontent productioncopywritingeditinganalyticsstorytellingcampaign planning
Soft Skills
strategic thinkingorganizational skillsproject managementintercultural awarenesscommunicationeditorial judgementprofessionalismdiscretioncollaborationaudience engagement