Growth Marketing Manager, CRO, Lifecycle

Fieldwire by Hilti

Growth Marketing Manager overseeing website optimization and lifecycle marketing at Fieldwire. Focusing on data-driven improvements to conversion rates and user engagement for the B2B SaaS platform.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $125,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Owning and optimizing Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages including the homepage, demo request flows, and key product pages.
Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements to forms, CTAs, and user journeys.
Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation) with a focus on turning engaged leads into pipeline.
Designing and running an experimentation framework across website and lifecycle channels, owning the test roadmap and translating results into actionable iteration.
Partnering with Content manager to ensure high-value content is effectively distributed and activated across email and owned channels.
Supporting digital improvements for CrewCenter, Fieldwire's sister brand, contributing to website and funnel strategy as scope allows.
Contributing to international growth efforts by helping adapt and scale website and lifecycle strategies across our key non-English speaking markets.
Providing regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader team.
Working cross-functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution.

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, or similar field
3-5 years work experience in digital or growth marketing at a B2B SaaS company, with demonstrated ownership of CRO, website, or lifecycle programs—not just support.
Hands-on experience with Marketo or a comparable marketing automation platform.
Experience with A/B testing tools and a structured approach to experimentation.
Proficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar) and comfort translating data into decisions.
Comfortable operating independently in a fast-paced environment where priorities shift and not everything is defined for you.

Benefits

Comp & perks

Corporate bonus which can range up to 30%

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

conversion rate optimizationlifecycle marketingA/B testingdata analysiswebsite optimizationuser journey mappinglead nurturingonboarding programsre-engagement strategiesactivation strategies

Soft Skills

cross-functional collaborationindependent workadaptabilitycommunicationproblem-solvinganalytical thinkingstrategic thinkingreportinginsight generationproject management