Head of Brand and Communications

Fieldguide

Head of Brand & Communications for Fieldguide, focusing on brand positioning, narrative, and visual identity. Collaborating with Product Marketing and Sales to ensure consistent brand communication.

Posted 5/27/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $245,000 - $275,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

brand positioningmessaging architecturecontent strategynarrative developmentcategory positioningmarketing AI productsB2B SaaS marketingvisual identitycopywritingcase study development

Soft Skills

creative directionteam leadershipcommunicationcollaborationstrategic thinkingprioritizationfeedback managementcustomer advocacyclaritycredibility

Industry Keywords

vertical SaaSmarket educationregulated professionsrisk awarenessbuyer skepticismtrust concernsproduct storytellingsales alignmentthought leadershipAI in audit

About the role

Key responsibilities & impact

Evolve Fieldguide’s brand positioning, messaging architecture, and narrative.
Ensure clarity and consistency across website, product storytelling, sales materials, and campaigns.
Translate product value into simple, concrete language for buyers and practitioners.
Own the visual identity and brand system.
Set creative direction for campaigns, launches, and core assets.
Ensure high quality execution across design, copy, and external agencies.
Oversee brand content strategy including website, core messaging, and long form content.
Partner on practitioner focused thought leadership tied to AI in audit and advisory.
Ensure content supports both brand credibility and revenue goals.
Build a strong customer advocacy engine including case studies, stories, and proof points.
Elevate Fieldguide’s presence in the market through clear, credible narratives.
Partner with Sales on brand aligned pitch materials and storytelling.
Lead and develop a small, high impact brand team.
Set clear priorities, standards, and feedback loops.
Manage agencies and freelancers as needed.

Requirements

What you’ll need

Proven experience helping define, create, or scale a product category, not just operating within an established one.
Experience supporting companies moving from early scale to category leadership.
Track record of building brand systems and narratives that scale with the business.
Direct involvement in category positioning, narrative development, and market education.
Background in vertical SaaS with a clear understanding of industry specific buyers and workflows.
Experience marketing to regulated or risk aware professions is a plus.
Ability to balance depth and credibility with simplicity and clarity.
Hands on experience marketing AI driven products or platforms.
Demonstrated ability to explain AI value in practical, outcome based terms.
Experience navigating buyer skepticism and trust concerns related to AI adoption.
Senior leadership experience in B2B SaaS brand, content, or product marketing.
History of close partnership with Product, Sales, and Executive teams.
Comfort operating in environments with incomplete information and evolving strategy.

Benefits

Comp & perks

Competitive compensation packages with meaningful ownership
Flexible PTO
401k
Wellness benefits starting on your first day
Technology & Work from Home reimbursement
Flexible work schedules