Partnership Marketing Manager

Fieldguide

Partnership Marketing Manager at Fieldguide, building partner marketing programs from the ground up in a remote-first SaaS company. Focused on strategic planning and partner enablement.

Posted 5/5/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $150,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Build the partner marketing strategy from zero: define investment levels by partner, program types by partner category, MDF allocation framework, and a quarterly co-marketing calendar
Bring a structured point of view to each new partner negotiation, advising on which marketing commitments and MDF amounts are worth pursuing and what is realistically activatable
Prioritize the partner marketing portfolio with data and pipeline impact in mind, and bring clear recommendations to partnerships and marketing leadership regularly
Own end-to-end production of co-branded assets including one-pagers, case studies, solution briefs, landing pages, and joint webinar content
Write campaign briefs for partner-originated programs and coordinate execution with the demand gen, field and ABM teams
Serve as the marketing point of contact for partners, managing inbound requests, timelines, and deliverable quality
Support planning and execution of Tier 3 events when field marketing capacity is constrained during peak event season
Manage Fieldguide's content presence inside partner-owned portals such as BDO and Allinial Global, keeping assets current and adding new content as positioning evolves
Stand up Fieldguide's own partner portal from zero, designed as an onboarding and implementation hub for new partners and alliances
Create and maintain enablement materials so partner sales reps can position Fieldguide accurately and confidently
Coordinate with product marketing to keep all partner-facing content aligned to current positioning
Own the external partner onboarding motion: orient new partners to Fieldguide's co-marketing process, establish portal access, align on the co-marketing plan, and set delivery expectations
Operationalize the internal marketing side of each new partnership: brief DG, stand up initial assets, and ensure the partner is reflected in Fieldguide systems and cadences
Build and maintain an internal partner wiki that gives AEs, BDRs, and CSMs the context they need to engage effectively in partner-adjacent conversations, including partner profiles, co-sell guidance, and where to find materials
Keep internal documentation current as the partner portfolio grows and positioning evolves
Own partner-influenced and partner-sourced pipeline attribution in HubSpot
Build and maintain a regular reporting cadence for partnerships and marketing leadership covering deal flow, MDF utilization, and campaign performance
Flag gaps in partner activity or underperforming programs with data to support decisions

Requirements

What you’ll need

5+ years of experience in partner marketing or channel marketing at a B2B SaaS company, with a track record of building partner marketing programs from early stage
A strategic doer: you can set the strategy and execute against it, comfortable moving between defining the approach and making it happen
Demonstrated experience producing co-branded content and enablement materials, not just managing projects around them
Strong writer who can adapt tone and format for audiences including accounting firms, CPA networks, and consulting firms
Comfortable in HubSpot or a similar marketing automation platform, and in a project management tool like Asana
Organized program manager who can hold multiple partner workstreams in parallel without losing detail
Experience tracking and reporting on partner pipeline attribution in a CRM environment
Thrives in a role where you influence outcomes through others rather than owning all execution yourself
Previous exposure to ABM motions and coordinating across a focused target account universe

Benefits

Comp & perks

Competitive compensation packages with meaningful ownership
Flexible PTO
401k
Wellness benefits starting on your first day
Technology & Work from Home reimbursement
Flexible work schedules

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

partner marketingchannel marketingco-branded content productionenablement materials creationpipeline attribution trackingcampaign performance reportingprogram managementdata analysismarketing strategy developmentcontent management

Soft Skills

strategic thinkingexecutionstrong writingorganizational skillsinfluencing outcomesadaptabilitycommunicationproject managementdetail-orientedcollaboration