Demand Generation Manager

Fieldguide

Demand Generation Manager at Fieldguide leading strategic marketing campaigns and leveraging AI to enhance B2B engagement in a remote-first company.

Posted 4/29/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Own Email Nurture & Lifecycle Campaigns: Plan, execute, and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging. Partner with Marketing Ops for execution, testing, and measurement.
Leverage AI Across Campaign Execution: Actively use AI tools to streamline workflows, accelerate content creation, personalize messaging at scale, and continuously find smarter ways to execute across all channels
Run the Webinar Program: Drive webinar promotion, logistics, and post-event follow-up to maximize lead generation and engagement.
Own Paid Advertising: Plan and run paid search and LinkedIn campaigns - handling keyword management, bid strategy, ad copy, audience segmentation. Leverage AI to automate as much as possible.
Report on Campaign Performance: Own biweekly performance reporting across all demand generation channels—tracking key metrics, surfacing insights, and flagging optimizations to keep campaigns performing against goals.

Requirements

What you’ll need

4–7 years of experience in B2B SaaS marketing, with a focus in demand generation, performance marketing, or lifecycle marketing
Lives and breathes AI, consistently leveraging AI tools to automate workflows, accelerate content creation, optimize campaigns, and do more with less
Execution excellence, with a track record of bringing campaign plans to life
Strong project management skills, able to juggle multiple campaigns, coordinate cross-functional stakeholders, and consistently hit deadlines in a fast-paced environment
Proven track record building and executing email nurture programs and lifecycle campaigns end-to-end
Hands-on experience managing paid search and display campaigns, including Google Ads, keyword management, and bid optimization
A bias for action, someone who moves fast, tests often, and iterates based on results
A collaborative, team-first mindset and strong cross-functional communication skills

Benefits

Comp & perks

Competitive compensation packages with meaningful ownership
Unlimited PTO
401k
Wellness benefits starting your first day
Technology & Work from Home reimbursement
Flexible work schedules

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketinglifecycle marketingdemand generationperformance marketingcampaign optimizationkeyword managementbid strategyad copywritingwebinar promotiondata analysis

Soft Skills

project managementexecution excellencecollaborationcommunicationtime managementadaptabilityproblem-solvingteamworkattention to detailbias for action