Field Nation

Integrated Marketing Specialist, ABM

Field Nation

full-time

Posted on:

Location Type: Hybrid

Location: Minnesota • Minnesota • United States

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Salary

💰 $82,000 - $97,000 per year

About the role

  • Execute integrated, multi-channel marketing and ABM campaigns to drive demand and account engagement, supporting 1:few and 1:many programs aligned to ICPs and sales priorities. Partner cross-functionally to plan and deliver campaigns on time from strategy through launch.
  • Partner with Marketing Operations and Sales to build and maintain accurate ABM target account lists aligned to go-to-market priorities. Track account-level engagement and surface actionable insights to XDRs and sales teams.
  • Collaborate with content, design, and digital teams to develop and tailor campaign and ABM assets across email, social, web, and paid channels. Adapt existing content to resonate with targeted audiences while maintaining brand and message consistency.
  • Support tradeshows, events, and webinars aligned to integrated campaign and ABM goals, managing logistics and execution with guidance from the Manager, Integrated Marketing. Coordinate end-to-end webinar delivery in partnership with Digital Marketing, including promotion, live execution, and post-event follow-up.
  • Monitor and maintain accurate lead and account engagement data across campaigns, events, and ABM programs. Share actionable insights with Sales and XDR teams and report on performance metrics to inform ongoing optimization.

Requirements

  • 2-3 years of experience in B2B marketing, demand generation, or a related field.
  • Familiarity with account-based marketing concepts and marketing tools such as Hubspot, Salesforce, or ABM platforms (e.g., 6Sense)
  • Strong organizational skills with experience managing multiple projects and deadlines
  • Excellent communication and cross-functional collaboration skills
  • Bachelor’s degree in Marketing, Communications, or related field.
Benefits
  • Unlimited paid time off
  • Annual vacation bonus - yes, we’ll pay you a bonus to take paid time off!
  • Individualized growth + development plans
  • Strong values around work/life balance
  • Community involvement opportunities
  • Competitive benefits: medical, dental, vision, paid parental leave + 401K
  • Exposure to cutting-edge technologies to solve meaningful problems

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdemand generationaccount-based marketingcampaign managementlead generationperformance metricsdata analysis
Soft skills
organizational skillscommunication skillscross-functional collaborationproject management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications