Digital Marketing

• Contribute to strategic awareness and demand generation campaigns
• Leverage campaign objectives, KPIs, and engagement plans to make tactical recommendations
• Advocate for best practices, content standards and agile processes
• Partner effectively with digital marketing, creative, and agency partners
• Incorporate feedback from stakeholders, compliance, and leadership
• Serve as point person for lead management logistics and enhancements ensuring marketing leads get to Sales in a timely and appropriate manner
• Ensure internal, public, and client-facing materials are in-compliance
• Maintain an open and collaborative test and learn approach across marketing channels
• Optimize content, tactics, and campaign mix to improve business outcomes
• Help execute creative, messaging, and call to action testing across marketing channels
• Partner with key digital marketing channel owners (email, social, search, web, comms) to build integrated plans and co-develop best practices based on learnings
• Deliver marketing qualified leads to sales

Manager, Integrated Digital Marketing

Associate Manager, Digital Marketing