Manager, Integrated Digital Marketing
Fidelity Investments
full-time
Posted on:
Location Type: Hybrid
Location: Smithfield • New Hampshire, New Jersey, Rhode Island • 🇺🇸 United States
Visit company websiteSalary
💰 $74,000 - $117,000 per year
Job Level
Mid-LevelSenior
About the role
- Contribute to strategic awareness and demand generation campaigns
- Leverage campaign objectives, KPIs, and engagement plans to make tactical recommendations
- Advocate for best practices, content standards and agile processes
- Partner effectively with digital marketing, creative, and agency partners
- Incorporate feedback from stakeholders, compliance, and leadership
- Serve as point person for lead management logistics and enhancements ensuring marketing leads get to Sales in a timely and appropriate manner
- Ensure internal, public, and client-facing materials are in-compliance
- Maintain an open and collaborative test and learn approach across marketing channels
- Optimize content, tactics, and campaign mix to improve business outcomes
- Help execute creative, messaging, and call to action testing across marketing channels
- Partner with key digital marketing channel owners (email, social, search, web, comms) to build integrated plans and co-develop best practices based on learnings
- Deliver marketing qualified leads to sales
Requirements
- Minimum Bachelor’s Degree, advanced degree a plus.
- 3+ years of experience working in financial services or related technology industry in a campaign strategy, content marketing, or digital marketing role
- Knowledgeable in marketing campaigns, paid media, lead generation and marketing automation
- Outstanding project management, communications skills, and presentation skills
- A strong understanding of digital marketing and content marketing best practices
- Ability to effectively collaborate across the Marketing/Creative team and with business partners
- Experience in marketing testing, measurement, report analysis and optimization
- Ability to run multiple projects, identify risks and opportunities
- Willing to take action to drive initiatives forward, challenge conventional thinking foster compelling dialogue and collaboration
- Strong sense of urgency, integrity, purpose, and accountability of owning successes and failures
- Exceptional organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging senior resources
Benefits
- comprehensive health care coverage and emotional well-being support
- market-leading retirement
- generous paid time off and parental leave
- charitable giving employee match program
- educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign strategycontent marketingdigital marketinglead generationmarketing automationproject managementmarketing testingreport analysisoptimization
Soft skills
communication skillspresentation skillscollaborationorganizational skillsjudgmentsense of urgencyintegrityaccountability
Certifications
Bachelor's Degreeadvanced degree