Lead Generation

• develop and execute top- and mid-funnel marketing strategies to generate qualified leads
• lead paid media initiatives across channels such as search, display, social, and programmatic
• identify and activate other strategic levers to support lead generation goals
• collaborate with cross-functional teams to align messaging and targeting
• monitor campaign performance and continuously optimize based on data-driven insights
• stay ahead of industry trends to innovate our approach

Director, Acquisition Lead Generation Marketer

Financial Professional

Financial Advisor