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Senior Manager, ABM & Campaigns
Fiddler AIAI-forward Senior Manager of ABM & Campaigns at Fiddler. Building account-based programs to drive engagement, pipeline, and revenue using AI tools.
Posted 6/3/2026full-timePalo Alto • California • 🇺🇸 United StatesSenior💰 $156,000 - $215,000 per yearWebsite
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Build and scale account-based programs that drive engagement, pipeline, and revenue.
- Lead ABM strategy and execution across priority accounts, segments, industries, personas, and pipeline goals.
- Build integrated campaigns across email, paid media, webinars, events, content, digital, SDR activation, executive engagement, and sales plays.
- Develop account journeys, campaign themes, content plans, messaging, landing page concepts, sales enablement, and follow-up motions.
- Use AI to improve account research, personalization, content repurposing, messaging tests, campaign QA, reporting, and performance analysis.
- Use data, intent signals, enrichment, engagement insights, and funnel reporting to improve targeting, orchestration, and conversion.
- Continuously test and optimize messaging, audiences, channels, offers, content formats, and sales follow-up.
Requirements
What you’ll need- 8+ years of B2B marketing experience across ABM, demand generation, integrated campaigns, or revenue marketing — ideally in SaaS, AI, data, cybersecurity, or enterprise software.
- You have a strong grasp of B2B buying committees, account segmentation, and pipeline creation.
- You know how to shape narratives and craft messaging that resonates with buyers.
- You're hands-on with modern GTM tools; intent data, enrichment, sales engagement, analytics, automation and comfortable building agents, no-code workflows, and signal-based selling motions.
- You're data-driven, collaborative, and clear in how you communicate impact.
Benefits
Comp & perks- Competitive pay + equity
- Premium health, dental & vision (*100% premium coverage for employees)*
- 401(k) plan
- Open PTO
- Monthly fitness reimbursement
- Paid parental leave
- Team and company events and offsites (this year was Las Vegas)
- Annual Caltrain pass
- Monthly in-office massages
- Fastrak reimbursement
- Lunch provided Mon–Thurs
- Happy hours and ping pong tournaments
- Fully stocked snacks and drinks
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingdemand generationintegrated campaignspipeline creationmessagingcampaign optimizationdata analysispersonalizationcontent repurposingsales enablement
Soft Skills
collaborationcommunicationdata-driven decision makingnarrative shapingaudience targetingoptimizationcreativitystrategic thinkingproblem solvingleadership