Product Marketing Manager – Platform, Enterprise

FICO

. Support the development of compelling value messaging and positioning for FICO Platform, tailored to different target audiences and market segments.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $98,000 - $154,000 per yearWebsite

About the role

Key responsibilities & impact

Support the development of compelling value messaging and positioning for FICO Platform, tailored to different target audiences and market segments.
Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment of messaging with product functionality, software vision, and customer needs.
Partner with the market insights team on buyer intelligence and competitive analysis to identify key market trends, buyer pain points, and opportunities for differentiation.
Build launch frameworks, content activation strategies, and foundational platform materials (product sheets, demos, sales decks) to support GTM initiatives.
Partner with content marketing and creative teams to produce high-quality assets for global sales activities and marketing campaigns.
Translate technical concepts into clear, accessible narratives that resonate with both technical and non-technical audiences.
Equip the sales organization with tools, materials, and training to enhance sales effectiveness.
Assist with and conduct enablement sessions on platform capabilities, competitive positioning, and objection handling.
Develop repeatable frameworks that scale knowledge across global teams.
Assist with the GTM execution for new platform functionality and product innovations, ensuring alignment across stakeholders.
Analyze and optimize launch strategies, messaging, and campaign content to drive adoption and revenue impact.

Requirements

What you’ll need

Experience in enterprise B2B technology, with background in product marketing, solution marketing, product management, sales engineering, UX, technical writing, or a related role.
BA/BS degree Business, Marketing, Computer Science, Engineering, or related field; advanced degree is a plus.
Intellectually curious: motivated to dive deep into complex topics and make them accessible.
Storyteller and communicator: exceptional writing, visual, and verbal communication skills.
Systems thinker: keen ability to connect people, process, and technology into cohesive, repeatable execution strategies.
Collaborative learner: eager to grow alongside senior marketers and technical experts.
Trusted partner: skilled at building credibility across diverse teams and with cross-functional stakeholders.
Bonus: Prior exposure to decision intelligence, decisioning platforms, or adjacent analytics and AI technologies (e.g. data platforms, data science tools, optimization, process automation, etc.).
Bonus: Prior experience in a customer-facing role or examples of customer-facing content that drove impact in complex, multi-stakeholder buying environments.

Benefits

Comp & perks

An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsolution marketingproduct managementsales engineeringUXtechnical writingcontent activation strategiescompetitive analysisbuyer intelligenceGTM execution

Soft Skills

intellectually curiousstorytellerexceptional writing skillsvisual communication skillsverbal communication skillssystems thinkercollaborative learnertrusted partnerability to connect peopleability to build credibility

Certifications

BA/BS degree in BusinessBA/BS degree in MarketingBA/BS degree in Computer ScienceBA/BS degree in Engineering