Director of Sales

Festool USA

Director of Sales leading a high-performing regional sales team for Festool's premium tools. Role emphasizes team development and driving sustainable business growth across the West region.

Posted 7/30/2026full-timeRemote • Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah, Washington • 🇺🇸 United StatesLead💰 $116,051 - $179,931 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong leadership in developing high-performing sales teams, driving business growth through strategic planning, and building lasting customer partnerships. Proficient in utilizing analytics and CRM systems to enhance sales execution and foster collaboration across organizational functions.

Highest-signal resume keywords

Team LeadershipSales Strategy DevelopmentCustomer Relationship ManagementBusiness AnalyticsCRM System Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ManagementMarket AnalysisForecastingPipeline ManagementSales PracticesMicrosoft Office SuiteCRM SystemsAnalytical SkillsProblem-SolvingTeam Development

Soft Skills

Interpersonal SkillsCommunication SkillsCollaborationMotivationCoaching

Tools & Technologies

SAPCRM Software

Industry Keywords

Dealer Distribution NetworkRevenue GrowthMarket ShareCustomer ExperienceSales Targets

About the role

Key responsibilities & impact

Lead and Develop a High-Performing Team: Inspire, coach, and develop a team of Territory Sales Managers to achieve their full potential. Foster a culture of accountability, collaboration, and continuous improvement through regular coaching and feedback. Spend meaningful time in the field alongside your team, providing hands-on coaching and support. Recruit, onboard, and develop top sales talent while building a strong leadership pipeline.
Drive Business Growth: Lead the regional sales strategy to achieve revenue, profitability, and market share objectives. Identify growth opportunities across existing customers, new distribution, and strategic market segments. Use forecasting, pipeline management, and business analytics to make informed decisions and drive consistent execution. Partner with your team to develop and execute territory plans that deliver sustainable results.
Build Strong Customer Partnerships: Develop trusted relationships with key dealer partners and strategic customers throughout your region. Support your team in navigating complex opportunities, negotiations, and high-impact customer engagements. Represent Festool at customer meetings, industry events, and regional sales activities.
Collaborate Across the Organization: Partner with Marketing, Product Management, Customer Experience, Finance, and Operations to deliver an exceptional customer experience. Share customer insights that influence product strategy, commercial initiatives, and future growth opportunities. Help shape the direction of the North American sales organization by contributing ideas that improve execution and performance.
Lead Through Influence: Create an environment where people feel empowered to make decisions, solve problems, and continuously improve. Communicate clear expectations while recognizing achievements and celebrating team success. Lead by example through integrity, professionalism, and a commitment to developing others.

Requirements

What you’ll need

Bachelor’s degree in marketing, finance, engineering, or related field
7+ years’ experience in sales, marketing, or similar field
3+ years’ experience managing and leading a team of direct reports
Ability to travel up to 50%
Ability to lift up to 75lb
Previous experience working with a dealer distribution network (preferred)
High level of proficiency in Microsoft Office Suite
Previous experience using a CRM system (SAP preferred)
Highly motivated, self-driven individual with the ability to work without daily guidance
Strong analytical and problem-solving skills with high attention to detail
Ability to collaborate in a team-based environment, providing excellent customer service to employees and all stakeholders
Interpersonal skills, ability to effectively communicate both verbally and in writing
Must be able to meet tight deadlines and targets
Exhibits awareness of best sales practices and methods

Benefits

Comp & perks

Comprehensive benefits package including: We provide paid holidays that follows statutory and provincial laws
Generous Vacation / PTO package
Continuing educational reimbursement benefits upon eligibility
Health insurance: medical, dental, vision, short/long term disability, optional life insurance available
401k with company match up to 6%
Company arranged paid corporate volunteer day
Competitive wages and benefits
Parental paid leave policy
Culture: 2024 Best Places to work recipient and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance and more
Learning & Development: wide array of developmental opportunities including continuing educational reimbursement benefits (upon eligibility), leadership training programs, and wellness initiatives to support personal and professional growth
Social Impact: Employee-led resource groups including Leadership Advisory Councils, Festool Fun Committee and Ladies of Festool Team, annual paid volunteer day and several charitable initiatives across the U.S. and globally (e.g., Blankets for Animal Shelters in the Lebanon facility.)