Regional Sales Director – North to Midwest

Fencing Supply Group

Regional Sales Director overseeing sales strategy across North to Midwest regions for Fencing Supply Group. Leading 12 sales professionals to meet revenue growth and profitability targets.

Posted 6/23/2026full-timeRemote • Illinois, Iowa, Kentucky, Massachusetts, New York, North Dakota, South Dakota, Virginia • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and execute comprehensive regional sales strategies that align with the company's vision.
Drive revenue growth by identifying new opportunities and refining existing sales approaches to capture market share.
Lead a team of 12 sales professionals and provide coaching and guidance to ensure that company revenue growth and profitability targets are achieved.
Assess and attract superior talent with a focus on continuous people development and recruiting.
Implement and reinforce the use of structured sales processes and tools to identify and qualify prospects, set new customer acquisition targets, and update OSR territories and account assignments.
Leverage Power BI and other analytical tools to track and report on KPI performance, identifying trends with account activity, including wins/losses and growth metrics.
Use these insights to adapt strategies and optimize sales efforts.
Lead customer and account development through structured planning meetings and detailed business reviews.
Establish and nurture relationships with key accounts, ensuring customer needs are met with tailored solutions that drive long-term partnerships.
Provide leadership, coaching, and professional development to Outside Sales Representatives (OSRs).
Focus on enhancing their capabilities, fostering a culture of continuous improvement, and positioning them to succeed in a competitive market.
Partner with cross-functional teams to ensure seamless organizational communication and alignment.
Facilitate a cohesive approach to customer engagement and problem-solving, maximizing value for customers and the company.
Create sales capability to ensure we are capturing the largest opportunities to drive growth.
Effectively interface with senior leadership and ownership partners as required to report on plans and progress.

Requirements

What you’ll need

Bachelor’s degree in business or related discipline required
10 years of experience in industrial distribution with an emphasis on sales, sales leadership, and implementing strategic plans
Strong history of a customer-focused and commercial mindset and experience
Demonstrated commercial and selling skills
Experience leading, developing, and coaching sales professionals; demonstrated success at attracting outstanding talent
Ability to interface at a senior and board level and to interact effectively at all levels of the organization.
Extensive experience using data analytics tools for tracking performance metrics, forecasting, and making data-driven decisions to refine sales strategies
Demonstrated ability to effectively partner with other business and functional leaders including Finance, Human Resources Supply Chain, Pricing, etc.

Benefits

Comp & perks

Exceptional employee development
Health insurance
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales strategy developmentrevenue growthsales process implementationdata analyticsKPI performance trackingcustomer acquisitionaccount developmentbusiness reviewscoaching sales professionalstalent recruitment

Soft Skills

leadershipcoachingcommunicationrelationship buildingproblem-solvingcontinuous improvementorganizational alignmentcustomer focusstrategic thinkingteam development

Certifications

Bachelor’s degree in businesssales leadership certifications