Fellers

Marketing Communication Manager

Fellers

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,000 - $100,000 per year

About the role

  • Develop and execute a comprehensive organic social media strategy aligned to revenue, product, and vendor priorities.
  • Own content calendar across platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok as applicable).
  • Create and oversee production of high-impact visual and video assets, including product spotlights, installation features, educational content, and brand storytelling.
  • Work with internal resources as well as external digital agencies to deliver engaging social media content.
  • Monitor engagement metrics and optimize strategy based on performance data.
  • Lead website content strategy to support SEO, product marketing, and promotional campaigns.
  • Curate and publish product launches, promotional banners, landing pages, and blog content.
  • Maintain accuracy, freshness, and brand voice consistency across all site content.
  • Develop and execute segmented email marketing campaigns for promotions, product launches, vendor features, and lifecycle marketing.
  • Manage campaign calendar in alignment with sales initiatives and vendor commitments.
  • Oversee list segmentation, automation flows, A/B testing, and deliverability best practices.
  • Analyze campaign performance and optimize open rates, CTR, and revenue contribution.
  • Work with internal resources as well as external digital agencies to deliver effective email campaigns.
  • Lead planning and execution of national and regional tradeshows, dealer events, and internal sales meetings.
  • Manage booth design, messaging, promotional assets, and pre/post-show marketing communications.
  • Coordinate logistics, vendor participation, sponsorships, and on-site brand representation.
  • Measure ROI and lead generation impact from events.
  • Directly manage and develop one Marketing Coordinator.
  • Delegate project execution while maintaining quality control and timeline accountability.
  • Establish clear goals, KPIs, and performance expectations.
  • Foster a culture of creativity, accountability, and continuous improvement.
  • Work closely with Sales, Product Management, Vendor Partners, and Executive Leadership to align messaging with business priorities.
  • Support vendor co-op marketing initiatives and ensure compliance with brand standards.
  • Contribute to annual marketing planning and budget management.
  • Track and report on marketing KPIs including engagement, traffic, lead generation, and revenue attribution.
  • Provide regular performance updates and actionable insights to leadership.
  • Recommend optimization opportunities based on data trends.

Requirements

  • 5+ years of marketing experience with at least 2 years in a managerial role
  • Strong understanding of Social Media content curation and strategy
  • Working knowledge of social media tools like Hootsuite, Loomly, etc.
  • Experience working with graphic design tools for social media content creation including Canva, Adobe Suite, etc.
  • Proven experience managing and creating email calendars and strategies including A/B testing
  • Working knowledge of automated email marketing software.
  • Ability to manage marketing campaigns and projects with little oversight from start to finish
  • Excellent leadership, communication, and cross-functional collaboration skills
  • High attention to detail and the ability to work in a fast-paced, deadline-driven environment
  • Experienced with launching new products or platforms to customers and internally
  • Experience managing digital marketing programs and platforms
  • Experience managing tradeshows and customer events including both planning and execution
  • Proficient in using Microsoft Suite including, PPT, Word, Excel, and Teams
  • Experience working with a Project Management Software such as Monday.com, Asana, etc.
  • Proven record of giving creative direction or web, digital and print assets.
  • Experience working with E-Commerce CMS. Ie. Shopify, Big Commerce, Sales force, etc .
  • Experience using Salesforce or another CRM a plus but not required.
Benefits
  • 100% remote (work at home)
  • Travel Required 20-25%
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent curationemail marketingA/B testingSEOcampaign managementgraphic designdigital marketingevent planningperformance analysis
Soft Skills
leadershipcommunicationcross-functional collaborationattention to detailcreativityaccountabilityproject managementtime managementstrategic thinkingproblem-solving