Business Development Manager – Sign and Graphics
Fellers
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $75,000 per year
Job Level
Mid-LevelSenior
About the role
- Execute a disciplined business development strategy aligned with company goals, with full ownership from prospecting through close and post-sale follow-up.
- Leverage a mix of field visits and strategic phone outreach to drive sales growth, prioritize high-value opportunities, and optimize territory coverage.
- Consistently apply the Fellers Sales System, including effective time and travel management, structured sales calls, accurate use of Salesforce, and timely reporting.
- Develop and utilize product expertise in sign and graphic films to deliver impactful presentations and in-person demos to sign shops, printers, and key stakeholders.
- Identify new customer opportunities through cold calling, networking, referrals, and industry events, while actively nurturing leads through the sales funnel.
- Develop tailored sales presentations and proposals that clearly communicate product value and differentiation.
- Maintain a sharp focus on profitability by effectively managing pricing and margin strategies to ensure sustainable customer growth.
- Analyze sales data regularly to identify trends, evaluate performance, and uncover growth opportunities within the territory.
- Collaborate with the Automotive team by identifying potential cross-division opportunities and engaging the appropriate BDM for support.
- Represent the company at regional and national trade shows as needed to increase visibility and drive new business.
- Build and maintain strong, trust-based relationships with customers, vendors, and internal teams to support long-term growth and customer satisfaction.
- Negotiate and close deals with a focus on creating mutually beneficial outcomes and long-term account value.
- Coordinate with Sales, Marketing, Training, and other departments to ensure a cohesive and professional customer experience.
Requirements
- High school degree or equivalent is required.
- 5+ years of experience in a business development or related sales role.
- Proven track record of successful new business development.
- Sign and Graphics Industry experience preferred, but not required.
- Proficient with Microsoft Office Suite.
- Experience with Salesforce a plus.
- Proficiency with CRM systems required.
Benefits
- As part of our commitment to maintaining a safe and productive work environment, we require all new hires to pass a background check and drug screen unless otherwise prohibited by state law.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
business developmentsales growthsales presentationspricing strategiesmargin strategiessales data analysiscold callingnetworkinglead nurturingcustomer relationship management
Soft skills
time managementcommunicationrelationship buildingnegotiationcollaborationcustomer satisfactionstrategic thinkingpresentation skillsproblem solvingadaptability