Fellers

Signs and Graphics Business Development Manager

Fellers

full-time

Posted on:

Location Type: Remote

Location: Remote • Florida • 🇺🇸 United States

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Salary

💰 $70,000 - $75,000 per year

Job Level

Mid-LevelSenior

About the role

  • Execute a disciplined business development strategy aligned with company goals, with full ownership from prospecting through close and post-sale follow-up.
  • Leverage a mix of field visits and strategic phone outreach to drive sales growth, prioritize high-value opportunities, and optimize territory coverage.
  • Consistently apply the Fellers Sales System, including effective time and travel management, structured sales calls, accurate use of Salesforce, and timely reporting.
  • Develop and utilize product expertise in sign and graphic films to deliver impactful presentations and in-person demos to sign shops, printers, and key stakeholders.
  • Identify new customer opportunities through cold calling, networking, referrals, and industry events, while actively nurturing leads through the sales funnel.
  • Develop tailored sales presentations and proposals that clearly communicate product value and differentiation.
  • Maintain a sharp focus on profitability by effectively managing pricing and margin strategies to ensure sustainable customer growth.
  • Analyze sales data regularly to identify trends, evaluate performance, and uncover growth opportunities within the territory.
  • Collaborate with the Automotive team by identifying potential cross-division opportunities and engaging the appropriate BDM for support.
  • Represent the company at regional and national trade shows as needed to increase visibility and drive new business.
  • Build and maintain strong, trust-based relationships with customers, vendors, and internal teams to support long-term growth and customer satisfaction.
  • Negotiate and close deals with a focus on creating mutually beneficial outcomes and long-term account value.
  • Coordinate with Sales, Marketing, Training, and other departments to ensure a cohesive and professional customer experience.

Requirements

  • High school degree or equivalent is required.
  • 5+ years of experience in a business development or related sales role.
  • Proven track record of successful new business development.
  • Sign and Graphics Industry experience preferred, but not required.
  • Proficient with Microsoft Office Suite.
  • Experience with Salesforce a plus.
  • Proficiency with CRM systems required.
  • Must physically live within assigned geography (GA & FL).
  • Must be a self-starter, enthusiastic, driven & self-motivated.
  • Excellent communication skills (interpersonal, verbal and written).
  • Strong relationship builder.
  • Ability to multi-task, work remotely and independently.
  • Ability to manage time efficiently.
  • Proficiency with using a PC and with Microsoft Windows based programs.
Benefits
  • As part of our commitment to maintaining a safe and productive work environment, we require all new hires to pass a background check and drug screen unless otherwise prohibited by state law.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
business developmentsales growthsales presentationspricing strategiessales data analysiscold callinglead nurturingnegotiationtime managementprofitability management
Soft skills
self-starterenthusiasticdrivenself-motivatedexcellent communicationrelationship buildingmulti-taskingindependent workorganizational skillstrust-building