Creative Strategist

• You’ll serve as the creative leader at the crossroads of performance marketing and creative strategy.
• You’ll be responsible for generating fresh ideas, new angles, and formats for growth advertising, based on your industry experience, expertise and ad research.
• You’ll lead team creative brainstorm sessions, craft detailed, hypothesis-driven briefs for new concept ad batches and optimizations for top performing ads.
• You’ll manage those briefs through to execution, leveraging our internal creative and compliance team.
• You’ll leverage performance insights to inform and optimize future ad batches.
• Build & maintain a strong pipeline of creative testing across digital marketing channels.
• Lead creative brainstorms, facilitate engaging discussions with the broader team to generate actionable insights or pain points for creative ideation by leveraging or rebuilding our current ideation process as you see fit.
• Manage the production process end-to-end from brief to feedback revisions, to final delivery, ensuring a high level of quality is achieved at a consistent pace.
• Leverage AI tools to scale exploits and to be hands on with briefing, designing and exporting ads.
• Own UGC creative process from sourcing talent for production to overseeing the development of compelling scripts, to final delivery.
• Work closely with growth managers and ACD to maintain timelines and quality.
• Manage freelance designers, motion designers, and video editors, and keep remote team members accountable and on track throughout the production process.
• Develop and own a comprehensive testing roadmap for new creative concepts, ensuring a continuous cycle of data-driven innovation.
• Remain attuned to consumer and industry trends across our category and paid social marketing as a whole to be able to remain at the forefront of creative innovation.
• Be a key contributor and leader in developing new creative concepts that ultimately drive the business forward.

Creative Strategist

Lead Creative Strategist – Google, YouTube

Creative Lead, B2B Marketing