Growth Marketing

• Work closely with the Creative team to brief, test, and iterate on ad creatives, messaging, and formats that convert.
• Own performance marketing strategy across channels like Meta, Google, YouTube, TikTok, Reddit, and emerging platforms. Manage budget allocation and CAC targets.
• Partner with lifecycle marketing and product teams to optimize onboarding, retention, and LTV through email, SMS, and in-product interventions.
• Design and run experiments to improve conversion rates across our landing pages and web funnels, leveraging tools like HotJar, GA4 and WebFlow Optimize.
• Analyze user acquisition and retention cohorts to surface insights and inform growth roadmaps.
• Collaborate with analytics and finance to forecast performance, track KPIs, and report on marketing ROI.
• Keep a pulse on industry trends and identify new channels, tools, or tactics that give us a competitive edge.

Senior Growth Manager, Acquisition

VP, Employer Growth & Engagement

Growth Marketing Pod Leader – DTC Ecom

Growth Marketing Specialist

Growth Marketing Manager

Growth Marketer