Senior Manager, YouTube Strategy – Operations

Feld Entertainment

Senior Manager leading YouTube strategy, channel growth, and monetization for Feld Entertainment’s live touring family entertainment brands. Coordinating content, creators, cross-functional teams, and external partners across multiple iconic properties.

Posted 8/18/2026full-timeEllenton • Florida • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing and executing YouTube strategies, optimizing channel performance, and managing cross-functional collaborations. Strong analytical skills to monitor platform metrics and drive community engagement while ensuring brand consistency across digital channels.

Highest-signal resume keywords

YouTube Channel ManagementDigital Media StrategyYouTube AnalyticsProject ManagementCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

YouTube OptimizationSEOContent StrategyVideo ProductionData Analysis

Soft Skills

CommunicationInterpersonal SkillsOrganizational SkillsPresentation SkillsCollaboration

Tools & Technologies

AsanaYouTube StudioAnalytics ToolsSocial Media PlatformsContent Management Systems

Industry Keywords

Digital MarketingMedia MonetizationContent CreationFamily ContentEntertainment

About the role

Key responsibilities & impact

Lead and coordinate Feld Entertainment’s YouTube strategy across Monster Jam, SMX, Ringling, Disney On Ice, and future channels
Develop and execute YouTube strategies aligned with broader Digital objectives and brand priorities
Coordinate cross-brand programming schedules, publishing cadence, seasonal planning, and series rollouts
Facilitate collaboration among Digital Marketing, Creative Services, Integrated Marketing, Media Monetization, Public Relations, agencies, and external partners
Lead cross-functional meetings and resolve operational challenges
Coordinate creation, customization, optimization, and launches of YouTube channels, including Kids, multi-language, and Shorts channels
Ensure consistent branding, metadata optimization, and merchandising across channels
Manage the content pipeline and collaboration with creators, producers, editors, and cross-functional teams
Guide content repurposing for Shorts, social, and other formats
Monitor and analyze watch time, views, CTR, retention, subscribers, and traffic sources to drive improvement
Foster engagement through comments, Community tab posts, polls, and creator/fan interactions
Identify and pursue partnerships with relevant YouTube creators and influencers
Develop and oversee community engagement strategies
Partner with Media Monetization to improve YouTube revenue performance and evaluate monetization opportunities
Collaborate with internal and external partners to maximize revenue streams and protect intellectual property
Standardize channel access, permissions, and contributor roles
Document and streamline content review, asset creation, and publishing workflows
Track YouTube platform changes, trends, and best practices and educate internal teams

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Media, or related field
5+ years of experience in digital media, social media, video platforms, or YouTube
Demonstrated experience managing and optimizing YouTube channels
Thorough understanding of YouTube platform, best practices, and culture
Demonstrated success growing YouTube channels and using platform analytics to improve content performance
Strong project management and organizational skills
Ability to manage multiple projects, deadlines, stakeholders, and priorities simultaneously
Experience using project management tools such as Asana
Excellent communication, presentation, and interpersonal skills
Deep understanding of YouTube analytics, SEO, monetization models, and community engagement
Experience working with creative, marketing, and analytics teams
Passion for entertainment, family content, and digital innovation

Benefits

Comp & perks

Equal Opportunity Employer
Drug Free Workplace
Inclusive environment
Diversity-focused workplace