Marketing and BD Manager
DLA Piper
Email and SMS Marketing Specialist
Feld Entertainment
full-time
Posted on:
Location Type: Hybrid
Location: Ellenton • Florida • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Create and deploy email and SMS campaigns in support of organizational objectives.
- Consult with Promoters on campaign initiatives; recommend campaign elements and budgetary requirements for execution.
- Maintain situational awareness of projects in process and upcoming engagement needs.
- Engage with teams throughout the organization to ensure campaign elements are delivered on time and on budget.
- Plan subject line tests, hold-out tests, creative tests, and other testing elements to create learning. Share results with other team members.
- Ensure CAN-SPAM, COPPA, GDPR, CASL, CCPA, and DMA compliance when executing campaigns.
- Set up email campaign list selections.
- Attend relevant meetings and distribute content to the team as required.
- Report on campaign results. Provide insight on efforts, learnings, and suggested recommendations for future campaigns.
- Assist with other production duties as requested.
Requirements
- Bachelor’s Degree required.
- 3+ years of work experience in a fast-paced, dynamic organization is required.
- Salesforce Marketing Cloud experience and proficiency.
- Knowledge of email campaign management tools, specifically Salesforce Marketing Cloud/ExactTarget required.
- Knowledge of Ampscript/Salesforce Marketing Cloud programming or coding in emails.
- Live Event experience preferred.
- Microsoft Office proficiency (Excel, Word, PowerPoint, Teams).
- Experience working with database marketing required.
- HTML and/or CSS experience required.
- Adobe Creative Suite experience.
- Strong Time Management skills.
- Required to work on-site minimum of three days per week.
Benefits
- Health insurance
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email campaign managementSalesforce Marketing CloudAmpscriptHTMLCSSdatabase marketingAdobe Creative Suitecampaign testingbudget managementreporting
Soft skills
time managementcommunicationcollaborationorganizational skillsconsultationinsight generationadaptabilityproblem-solvingattention to detailcreativity