Director of Global Markets

Feeld

Director of Global Markets at Feeld shaping localized marketing strategies for diverse communities. Leading market expansion and collaboration with cross-functional teams for impactful marketing initiatives.

Posted 5/7/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $195,000 - $230,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead our global localization strategy, setting a clear point of view on where and how Feeld shows up across markets
Partner deeply with Data and Research to identify opportunities, set market-level targets, and uncover the cultural and behavioral nuances that drive growth
Develop and steer local marketing plans that feel native to each market—grounded in insight, not replication
Drive expansion into new and emerging markets, building thoughtful entry strategies that prioritize learning, community fit, and long-term potential over short-term scale
Collaborate with Brand and Creative to shape campaigns that create a strong brand halo globally, while allowing for meaningful local expression
Use local markets as testing environments for messaging, positioning, and campaigns, feeding insights back into global strategy and creative expression
Build a deep, ongoing understanding of subcultures and communities, ensuring our work reflects the diversity, complexity, and progressiveness of our audience
Create strong feedback loops between markets and brand, so what we learn locally influences brand, product, and growth decisions globally
Own performance across markets, balancing brand impact with measurable outcomes and sustainable growth
Build and manage a network of local partners, collaborators, and operators, enabling high-quality, culturally attuned execution on the ground

Requirements

What you’ll need

8+ years of experience in global or regional marketing, with 3+ years in a managerial and/or leadership role, and a track record of building and leading localization strategies across multiple markets
Deep experience in consumer brands, with a strong instinct for brand-building that goes beyond aesthetics and into meaning, identity, and cultural relevance
Highly fluent in data and research, using insight not just to optimize, but to understand people and shape strategy
Culturally aware and deeply curious, with a genuine interest in subcultures, relationships, and the nuances of how people connect across different contexts
Experienced in market expansion, with a thoughtful approach to entering and scaling new regions
A strong cross-functional collaborator, able to work fluidly with Brand, Creative, Product, and Data teams
Strategic but not removed, comfortable moving between vision and execution, and holding a high bar for the work at every level

Benefits

Comp & perks

Flexible working hours
Unlimited paid time off
A fully remote working situation
Home office budget
Learning & development budget
On demand therapy sessions and mental health support via Spill
In-person meet ups

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

localization strategymarket expansiondata analysisconsumer brandingmarketing strategycampaign developmentperformance measurementcross-functional collaborationinsight-driven decision makingcultural relevance

Soft Skills

leadershipstrategic thinkingcultural awarenesscuriositycollaborationcommunicationadaptabilitycommunity engagementfeedback managementvision execution