GTM Enablement Specialist
FeedbackFruits
full-time
Posted on:
Location: 🇳🇱 Netherlands
Visit company websiteJob Level
JuniorMid-Level
About the role
- Lead the design and delivery of onboarding, training, playbooks, and assets for GTM teams.
- Lead onboarding programs for new BDRs and AEs, ensuring fast and effective ramp-up.
- Deliver ongoing coaching on discovery, demos, and objection handling using workshops, role plays, and asynchronous training.
- Build, maintain, and continuously refine sales playbooks, demo flows, and proposal templates, ensuring alignment with messaging.
- Act as the go-to resource for GTM tools and collateral, supporting adoption and best practices.
- Ensure consistent product messaging across GTM teams by collaborating with Sales, Marketing, and Product Marketing.
- Monitor adoption of enablement materials, track impact on BDR and AE productivity, win rates, and pipeline; provide reporting and optimisation insights to RevOps and GTM leadership.
Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 2–3 years in Sales Enablement, GTM support, or a commercial role (BDR, AE, PSM) with strong exposure to enablement.
- Proven experience in training, coaching, or building resources for sales teams.
- Strong presentation and facilitation skills — comfortable running workshops.
- Familiarity with CRM and enablement tools (HubSpot, Sales Navigator, Highspot, etc.).
- Highly organized and detail-oriented, able to maintain structured playbooks and assets.
- Excellent communication and interpersonal skills to work effectively with the sales team and stakeholders.