FeedbackFruits

Product Marketing

• Lead the design and delivery of onboarding, training, playbooks, and assets for GTM teams.
• Lead onboarding programs for new BDRs and AEs, ensuring fast and effective ramp-up.
• Deliver ongoing coaching on discovery, demos, and objection handling using workshops, role plays, and asynchronous training.
• Build, maintain, and continuously refine sales playbooks, demo flows, and proposal templates, ensuring alignment with messaging.
• Act as the go-to resource for GTM tools and collateral, supporting adoption and best practices.
• Ensure consistent product messaging across GTM teams by collaborating with Sales, Marketing, and Product Marketing.
• Monitor adoption of enablement materials, track impact on BDR and AE productivity, win rates, and pipeline; provide reporting and optimisation insights to RevOps and GTM leadership.

GTM Enablement Specialist

Financial Planning and Analysis

• Collaborate with cross-functional teams to develop the annual budget cycle and latest estimates.
• Develop a financial model to guide the business in long term growth and planning.
• Provide regular updated forecasts and scenario planning analysis using pipeline and operational data in collaboration with RevOps.
• Build dynamic cash flow forecasts and assist the Head of Finance with cash flow insights to key decision makers.
• Develop SaaS metrics reporting (CAC, LTV, conversion rates) and produce dashboards to visualise KPIs in collaboration with RevOps and Data Lead.
• Support Head of Finance in producing Management Accounts, providing commercial insight and board content.
• Collaborate with stakeholders to manage spend and provide regular variance analysis reports; deep dive into financial data to surface trends, risks and opportunities.
• Align with RevOps on system ownership, data flows and reporting governance; automate data flows between finance and business systems.
• Evaluate financial impact of pricing and packaging changes and translate financial insights into actionable recommendations to inform GTM and business decisions.

GTM Enablement Specialist

Commercial FP&A Analyst