Senior Event Marketing Manager

Federato

Senior Event Marketing Manager leading Federato’s field events strategy and execution. Focusing on hospitality programs, executive roundtables, and owned conferences for effective brand engagement.

Posted 5/14/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $140,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Functionally own Federato’s events program to lead strategy across multiple events
Own field event strategy including hospitality programs, executive roundtables, owned conferences, and webinars
Develop event strategies aligned to marketing, sales, and company goals
Build and evolve the annual event portfolio, identifying new opportunities and sunsetting low impact programs
Partner with sales, customer success, marketing, product, and executive leadership to shape priorities and program direction
Evaluate event opportunities and present clear, data backed recommendations
Own end to end execution across all third party and field events
Manage budgets, timelines, logistics, vendors, contracts, and run of show
Lead coordination with production partners, agencies, and external vendors
Negotiate sponsorships, booth packages, and vendor contracts with confidence and rigor
Maintain strong relationships with conference organizers and industry partners
Ensure consistently high quality execution across all programs
Act as the primary point of accountability for cross functional alignment on events
Lead sales and customer success enablement including pre event planning, onsite readiness, meeting coordination, and follow up strategy
Create clear processes, templates, and playbooks to scale execution
Communicate proactively and clearly with all stakeholders
Own reporting and performance measurement for the portfolio
Track KPIs including pipeline influence, engagement, attendance, lead quality, and ROI
Surface insights and recommendations to continuously improve program performance
Build and maintain a feedback loop across sales, marketing, and leadership
Elevate the portfolio beyond standard conference sponsorships
Introduce new formats, experiential moments, and differentiated sponsorship concepts
Challenge the status quo and continuously raise the bar for how Federato shows up in market

Requirements

What you’ll need

7-10+ years of event marketing experience, ideally in B2B SaaS or a related field
Proven ownership of complex third party and field event portfolios
Experience leading Tiered conference strategies and field programs
Strong strategic thinking with the ability to translate goals into executable plans
Exceptional project management and operational rigor
Confident negotiator with experience managing significant budgets and contracts
Deep understanding of sales enablement and pipeline support through events
Data driven mindset with experience using dashboards, metrics, and reporting
Highly collaborative communicator who can influence across functions
Strong creative instincts balanced with disciplined execution
Thrives in a fast paced, scaling environment with high ownership
Approx 30% travel required; some internationally

Benefits

Comp & perks

Stock options
Competitive salary
Health insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event marketingproject managementbudget managementdata analysisKPI trackingnegotiationsales enablementstrategic planningevent portfolio managementreporting

Soft Skills

strategic thinkingcollaborative communicationinfluencingcreativityoperational rigoraccountabilityproactive communicationproblem-solvingadaptabilityleadership