Federato

Account Based Marketing Lead

Federato

full-time

Posted on:

Location Type: Remote

Location: Anywhere in North America

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Salary

💰 $175,000 - $200,000 per year

Job Level

Senior

About the role

  • Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision makers across the buyer’s journey. They will oversee account selection, account research and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data and events).
  • Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes.
  • Coach and align stakeholders across Marketing, Customer Success and Sales to execute on integrated account activation plans.
  • Partner with content teams to provide campaign customization and tailored thought leadership.
  • Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics.

Requirements

  • 5+ years of experience in ABM/Field Marketing in a B2B environment
  • Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
  • Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
  • Excellent project management skills
  • A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams
Benefits
  • Stock options
  • Benefits
  • Additional perks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABMField MarketingB2B marketing campaignswebinarsdigital advertisingsocial mediaaccount researchcampaign customizationkey performance indicatorsmarketing communication strategies
Soft Skills
project managementteam playercollaborationrelationship buildingstakeholder alignment