Federato

Director of International Marketing

Federato

full-time

Posted on:

Location Type: Remote

Location: Anywhere in Europe

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Job Level

Lead

About the role

  • Define and drive Federato’s international marketing strategy across the UK and international markets, taking ownership of the international demand generation engine and growth trajectory.
  • Partner with Sales and Revenue leadership to support market entry, pipeline creation, and deal acceleration in each region.
  • Translate global positioning and messaging into regionally relevant narratives without diluting the core platform story.
  • Set goals and KPIs that connect marketing performance directly to pipeline creation and revenue outcomes.
  • Lead marketing for the UK as a priority growth market, building on existing customer traction.
  • Develop region-specific campaigns, events, customer stories, and field enablement to support sales momentum.
  • Partner closely with the VP of International Markets to align marketing strategy, regional prioritization, and execution with international revenue goals and market expansion plans.
  • Own localization strategy across messaging, content, website, events, and PR, based on deep understanding of local underwriting dynamics, regulatory nuances, language, culture, and buying behavior.
  • Develop market-specific ICPs, personas, and use cases informed by local regulatory and underwriting dynamics.
  • Leverage and integrate with Federato’s US marketing teams to adapt global programs for international markets, while identifying where local-first strategies are required.
  • Collaborate with Sales and SDR/BDR leadership to implement ABM strategies, orchestrate campaigns, and support regional quota attainment.
  • Build and scale the international marketing function over time, including agencies and future hires.
  • Establish repeatable processes, metrics, and reporting for international performance.
  • Act as the voice of international markets internally, feeding insights back into product, brand, and global marketing strategy.
  • Elevate Federato’s brand presence internationally through strategic content, events, media engagement, analyst relations, and partnerships that build credibility and demand in each region.
  • Translate global marketing assets for local markets, and create new region-level assets where needed.
  • Act as the primary marketing partner for international markets, collaborating with the VP of International Markets, regional sales leadership, and the US marketing organization to ensure cohesive planning, execution, and feedback loops.
  • Partner with Sales Enablement, and Marketing Operations to ensure campaigns are measurable, scalable, and aligned with enterprise priorities.

Requirements

  • 12–15+ years of B2B marketing experience, ideally in SaaS, fintech, insurtech, or enterprise software.
  • Strong record of driving international growth and demand generation across multiple countries.
  • Strong experience owning and executing international demand generation programs across both brand and performance channels.
  • Comfort with multi-channel campaigns including digital, events, partnerships, ABM, and localized content strategies.
  • Deep understanding of regional market norms, language considerations, and cultural differences.
  • Ability to adapt global positioning into locally resonant narratives without compromising brand integrity.
  • Comfortable building from zero: scrappy when needed, strategic always.
  • Strong executive presence and communication skills; able to operate with customers, partners, and internal leadership.
  • Bonus: experience marketing to insurers, MGAs, financial services, or highly regulated industries.
Benefits
  • Here at Federato, your capabilities are important, but culture fit is quintessential.
  • We move fast, are eager to listen to our users, take a first principles approach to solving problems, and value learning and the ability to change our minds.
  • Most importantly, we're here to have fun.
  • Our ability to make a difference starts with our people.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationmulti-channel campaignsABM strategieslocalization strategycampaign executionperformance metricscontent creationevent marketingpipeline creation
Soft Skills
strategic thinkingcommunication skillsexecutive presencecollaborationadaptabilityleadershipcustomer engagementcultural awarenessproblem-solvingcreativity