Senior Event Marketing Manager
Federato
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Functionally own Federato’s third party and field events program
- Lead strategy across Tier 1, Tier 2, and Tier 3 third party conferences
- Own field event strategy including hospitality programs, executive roundtables, owned conferences, and webinars
- Develop event strategies aligned to marketing, sales, and company goals
- Build and evolve the annual event portfolio, identifying new opportunities and sunsetting low impact programs
- Partner with sales, customer success, marketing, product, and executive leadership to shape priorities and program direction
- Evaluate event opportunities and present clear, data backed recommendations
- Own end to end execution across all third party and field events
- Manage budgets, timelines, logistics, vendors, contracts, and run of show
- Lead coordination with production partners, agencies, and external vendors
- Negotiate sponsorships, booth packages, and vendor contracts with confidence and rigor
- Maintain strong relationships with conference organizers and industry partners
- Ensure consistently high quality execution across all programs
- Act as the primary point of accountability for cross functional alignment on events
- Lead sales and customer success enablement including pre event planning, onsite readiness, meeting coordination, and follow up strategy
- Create clear processes, templates, and playbooks to scale execution
- Communicate proactively and clearly with all stakeholders
- Own reporting and performance measurement for the portfolio
- Track KPIs including pipeline influence, engagement, attendance, lead quality, and ROI
- Surface insights and recommendations to continuously improve program performance
- Build and maintain a feedback loop across sales, marketing, and leadership
- Elevate the portfolio beyond standard conference sponsorships
- Introduce new formats, experiential moments, and differentiated sponsorship concepts
- Challenge the status quo and continuously raise the bar for how Federato shows up in market
Requirements
- 7-10+ years of event marketing experience, ideally in B2B SaaS or a related field
- Proven ownership of complex third party and field event portfolios
- Experience leading Tiered conference strategies and field programs
- Strong strategic thinking with the ability to translate goals into executable plans
- Exceptional project management and operational rigor
- Confident negotiator with experience managing significant budgets and contracts
- Deep understanding of sales enablement and pipeline support through events
- Data driven mindset with experience using dashboards, metrics, and reporting
- Highly collaborative communicator who can influence across functions
- Strong creative instincts balanced with disciplined execution
- Thrives in a fast paced, scaling environment with high ownership
Benefits
- Equal opportunity employer
- Reasonable accommodation provided for disabilities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event marketingproject managementbudget managementdata analysisKPI trackingnegotiationstrategic planningsales enablementreportingevent execution
Soft skills
strategic thinkingcollaborationcommunicationinfluencecreativityoperational rigorownershipadaptabilityproblem solvingleadership