Freelance VP Experience Strategy – UX

Federal Trade Commission

Freelance VP Experience Strategy leading human-centered healthcare experiences across brands and platforms. Driving strategic UX initiatives for Omnicom Health with a focus on creative and technological innovation.

Posted 6/18/2026contractRemote • 🇺🇸 United StatesLead💰 $100 - $120 per hourWebsite

About the role

Key responsibilities & impact

Define and champion customer experience vision, UX principles, and strategic frameworks across brand-level engagements, ensuring experiences balance user needs, business goals, medical accuracy, regulatory requirements, and measurable value.
Plan, conduct, and/or moderate qualitative and quantitative user research and usability testing, then translate findings, analytics, customer insights, and stakeholder input into clear recommendations and client-ready reports.
Guide customer journey mapping, ecosystem planning, omnichannel experience mapping, information architecture, and experience architecture across digital and connected touchpoints.
Develop sitemaps, user flows, personas, page schematics, level-two interaction design, wireframes, prototypes, and form/tool flows for HCP, patient, caregiver, and consumer experiences.
Write and review functional annotations, functional requirements, URL matrices, responsive behavior notes, interaction rules, staging review notes, and development-ready UX specifications.
Move insights out of decks and into delivery by translating recommendations into wireframes, design guidance, prototypes, annotations, buildable requirements, and downstream QA criteria.
Identify friction points, improve navigation systems, optimize journeys, and champion accessibility, inclusive design, and equitable experiences across digital and omnichannel ecosystems.
Guide creative teams in implementing wireframes and interaction models into polished experiences, offering light visual design, intelligent interaction design, service design, scalable design system, and component guidance where needed.
Collaborate with in-house, third-party, and client-side development teams to clarify requirements, resolve implementation questions, maintain UX fidelity, and QC staging work for functionality, usability, responsive behavior, ISI/safety handling, overlays, CTAs, forms, links, and user flow integrity.
Provide strategic guidance for information architecture, semantic page structure, content hierarchy, page intent, SEO/GEO, and experience patterns that support both human users and emerging AI/search behaviors.
Partner closely with strategy, research, medical, creative, regulatory, analytics, technology, account, project management, media, and client stakeholders; lead workshops, working sessions, executive presentations, and client walkthroughs that create alignment and drive action.
Mentor UX/CX talent, establish best practices and frameworks, identify opportunities to expand client relationships, and help shape agency thinking around customer experience, healthcare innovation, AI, and emerging technologies.
Autonomously manage UX workstreams for up to nine active or intermittently active clients, balancing strategic rigor with timelines, launch risk, review cycles, and production realities.

Requirements

What you’ll need

Advanced-level thinking as a UX strategist, CX strategist, experience strategist, information architect, service designer, product/experience designer, or related digital experience leader, ideally with 7+ years of experience and the maturity to operate at VP level.
Significant healthcare, pharmaceutical, life sciences, or regulated-industry experience across HCP, patient, caregiver, and consumer audiences.
A strong portfolio or body of work showcasing customer-centered strategy, digital experience transformation, UX deliverables, and measurable business or experience impact.
Deep understanding of user-centered design principles, information architecture, interaction design, accessibility, inclusive design, experience ecosystems, and connected customer journeys.
A strong, varied foundation in digital experience with fluency across web, CRM/RTE, email, banners, mobile/responsive experiences, overlays, forms/tools, SEO/GEO, and development handoff.
Experience conducting, moderating, and synthesizing qualitative and quantitative user research and usability testing.
Skill at translating data, user feedback, customer insights, stakeholder input, and usability findings into recommendations teams can act on.
Strong command of wireframes, prototypes, interaction design, functional annotations, functional requirements, URL matrices, responsive specifications, and development-ready UX documentation.
Advanced proficiency with Figma and modern experience design workflows, including components, variants, auto-layout, library systems, templates, annotations, responsive frames, and prototypes.
Ability to influence senior stakeholders, guide complex initiatives, facilitate alignment among diverse teams, and mentor junior and senior-level talent.
Ability to guide creative teams and collaborate effectively with in-house, third-party, and client-side development teams without losing sight of usability, accessibility, brand appropriateness, or buildability.
Experience reviewing staging or in-development experiences and identifying UX, functional, responsive, accessibility, content, and implementation issues before they become client or launch problems.
Familiarity with healthcare/pharma review environments, including MLR, ISI/safety considerations, accessibility expectations, regulatory constraints, and the practical realities of regulated content workflows.
Familiarity with AI-powered tools, emerging technologies, evolving digital engagement models, intelligent workflows, workflow automation, and new tools for research, design, prototyping, and documentation.
Strong presentation, facilitation, communication, storytelling, client relationship management, self-direction, organization, and comfort balancing strategic vision with operational execution in fast-paced environments.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

UX strategyCX strategyinformation architectureservice designinteraction designuser-centered designwireframesprototypesusability testingSEO

Soft Skills

influence senior stakeholdersfacilitate alignmentmentor talentcollaborate effectivelycommunicationstorytellingself-directionorganizationstrategic visionoperational execution