Febracis

Marketing Analyst – Salesforce, Marketing Cloud

Febracis

full-time

Posted on:

Location Type: Hybrid

Location: Santana de Parnaíba • Brasil

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Tech Stack

CloudTableau

About the role

  • Execute messaging campaigns via WhatsApp, email and SMS, ensuring quality and accuracy;
  • Operate Salesforce Marketing Cloud, especially the Email Studio, Mobile Studio and Journey Builder modules;
  • Perform audience segmentation, configure automated journeys and personalize messages;
  • Monitor campaign performance (delivery rate, opens, clicks, replies and opt-outs), with special focus on WhatsApp;
  • Ensure all communications comply with LGPD (Brazilian General Data Protection Law) and privacy regulations;
  • Create performance reports and support data analysis to provide recommendations for improvement;
  • Collaborate with CRM, Marketing, Customer Service and Technology teams to execute initiatives;
  • Support the documentation of processes and best practices for the WhatsApp channel.

Requirements

  • Bachelor’s degree completed or in progress in Marketing, Communications, Business Administration, Technology or related fields.
  • Practical experience in digital communication campaigns, especially WhatsApp Business and email marketing;
  • Experience with marketing automation tools (preferably Salesforce / Marketing Cloud);
  • Knowledge of messaging strategies, best practices for sends and performance analysis;
  • WhatsApp Business API (via integrated platforms);
  • Salesforce Marketing Cloud: Email Studio, Mobile Studio, Automation Studio, Journey Builder;
  • Basic HTML for emails – desirable;
  • Intermediate Excel or Google Sheets (data handling and simple merging of datasets);
  • Data visualization tools (Power BI, Tableau, etc.) – desirable.
  • Organized and detail-oriented;
  • Curious and eager to learn about technology and data;
  • Proactive and autonomous in executing processes;
  • Good communication and teamwork skills.
Benefits
  • Meal/Food Voucher (VR/VA)
  • Transportation Voucher (VT)
  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • GymPass
  • TotalPass
  • SESC
  • Childcare Assistance
  • StarBem
  • Paid vacation after 12 months of employment
  • StarBem
  • TotalPass
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital communication campaignsWhatsApp Businessemail marketingmarketing automation toolsSalesforce Marketing CloudEmail StudioMobile StudioJourney Builderbasic HTMLdata visualization tools
Soft Skills
organizeddetail-orientedcuriouseager to learnproactiveautonomousgood communicationteamwork